Genius Bar

Genius Bar is a tech support station located inside all retail Apple stores, the purpose of which is to offer help and support for Apple products.

History

The Genius Bar was first introduced by Steve Jobs in 2001. The concept behind the Genius Bar was to provide a location within the Apple store where customers could receive hands-on technical support from trained professionals, known as "Geniuses". The Geniuses are specially trained and certified by Apple in the diagnosis and troubleshooting of software and hardware problems.

Services

The Genius Bar provides services such as troubleshooting, diagnosis of issues with Apple products, and software updates. Customers can also get advice on various aspects of their device including the operating system, iCloud, and other Apple services. The Genius Bar also offers hardware repairs on products that are not classified as vintage or obsolete.

Appointments

Customers can book an appointment at the Genius Bar via the Apple Store app or the Apple website. Walk-in appointments, depending on store capacity, are also possible. The Genius Bar operates on a first-come, first-served basis.

Training

Geniuses are Apple employees who have undergone extensive training in troubleshooting the iOS, macOS, and hardware. This training takes place in a specialized facility in Cupertino, CA, and upon completion, the employees are certified as Geniuses.

Criticism

The Genius Bar has faced criticism for its perceived high prices for out-of-warranty service. Some customers also complain about the wait time for appointments.

See also

• Apple Inc.
• Apple Store
• Steve Jobs

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  Genius Bar at SoHo Apple Store, September 2003
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  Apple Genius Bar at Regent Street, London