Apple Music Up Next

Overview

File:AppleMusicUpNext.jpg

Apple Music Up Next logo

Apple Music Up Next is a monthly program launched by Apple Music to promote emerging artists. The initiative aims to provide a platform for new musicians to reach a broader audience through various promotional activities, including exclusive interviews, live performances, and curated playlists.

History

Apple Music Up Next was introduced in April 2017 as part of Apple Music's efforts to support and highlight new talent in the music industry. Each month, a new artist is selected as the "Up Next" artist, receiving significant exposure across Apple's platforms.

Features

The program includes several key features designed to showcase the selected artist:

• Documentary: A short documentary film is produced, offering insights into the artist's background, creative process, and aspirations.
• Live Performance: The artist performs live, often in an intimate setting, which is recorded and made available to Apple Music subscribers.
• Interview: An in-depth interview with the artist is conducted, providing fans with a deeper understanding of their music and influences.
• Playlist: A curated playlist featuring the artist's music and influences is created, allowing listeners to explore their work in context.

Impact

Apple Music Up Next has been instrumental in launching the careers of several now-prominent artists. By providing a global platform, the program helps artists gain visibility and connect with new audiences. The exposure often leads to increased streaming numbers, media attention, and opportunities for collaboration.

Notable Artists

Some of the artists who have been featured in the Apple Music Up Next program include:

• Billie Eilish
• Khalid
• Sigrid
• Daniel Caesar

Related Pages

• Apple Music
• Music streaming service
• Emerging artist