Designed by Apple in California

Designed by Apple in California is a phrase that has become synonymous with the Apple brand. It is often seen on the packaging of Apple products and signifies the company's commitment to design and innovation. The phrase is also the title of a book published by Apple, which chronicles 20 years of Apple's design, expressed through 450 photographs of past and current Apple products.

Origin of the Phrase

The phrase "Designed by Apple in California" first appeared on Apple products in the early 2000s. It was a part of Apple's strategy to differentiate itself from other technology companies. The phrase signifies that while Apple's products may be manufactured elsewhere, the design and innovation behind the products are rooted in California, specifically in Apple's headquarters in Cupertino.

Significance

The phrase "Designed by Apple in California" is more than just a statement about where Apple's design team is located. It is a testament to the company's commitment to innovation, quality, and aesthetics. The phrase embodies the company's design philosophy, which prioritizes simplicity, functionality, and elegance.

Designed by Apple in California Book

In 2016, Apple released a book titled Designed by Apple in California. The book is a comprehensive archive of Apple's design work from the past 20 years. It includes 450 photographs of Apple products, from the 1998 iMac to the 2015 Apple Pencil. The book also includes a foreword by Jony Ive, Apple's Chief Design Officer at the time.

Criticism

Despite its popularity, the phrase "Designed by Apple in California" has been criticized for being misleading. Critics argue that it gives the impression that Apple's products are made in the USA, when in fact, most of their manufacturing takes place in China. However, Apple maintains that the phrase is about design, not manufacturing.

See Also

• Apple Inc.
• Jony Ive
• Cupertino, California