Mirinda

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Mirinda
Mirinda Bulgaria 2018

Mirinda is a brand of soft drink originally created in Spain in 1959. The name "Mirinda" means "admirable" or "wonderful" in Esperanto. The brand is now owned by PepsiCo and is available in a variety of fruit flavors.

History

Mirinda was first introduced in Spain in 1959 and quickly gained popularity due to its unique flavors and vibrant branding. In 1970, the brand was acquired by PepsiCo, which expanded its availability to international markets. Over the years, Mirinda has been marketed in various countries, often with localized flavors to cater to regional tastes.

Flavors

Mirinda is known for its wide range of fruit flavors, which vary by country. Some of the most popular flavors include:

In addition to these, there are many other flavors that are specific to certain regions, reflecting local preferences and fruit availability.

Marketing and Branding

Mirinda's marketing strategy has often focused on its vibrant and fun image, appealing primarily to younger consumers. The brand has used various slogans and advertising campaigns to emphasize its refreshing and fruity taste. In many countries, Mirinda is positioned as a direct competitor to other fruit-flavored soft drinks like Fanta and Crush.

Global Presence

Mirinda is available in many countries around the world, including:

In each of these markets, Mirinda often tailors its flavor offerings and marketing strategies to suit local tastes and cultural preferences.

Related Pages

Categories


PepsiCo
Brands and
subsidiaries
Pepsi
Frito-Lay
Gatorade
Quaker Oats
Tropicana
Other holdings
Former holdings and products
People
Related articles
* 1Produced under a partnership with LIPTON Teas and Infusions
  • 2Outside the U.S.
  • 3Distributed
  • 449% owned
  • 5Fruit juices under license



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Contributors: Prab R. Tumpati, MD