Mountain Dew Voltage

File:Mountain Dew Voltage logo.svg

Mountain Dew Voltage is a flavor variant of the popular carbonated soft drink Mountain Dew. It was first introduced by PepsiCo in 2008 as part of the "DEWmocracy" campaign, where consumers were given the opportunity to vote for new flavors.

History

Mountain Dew Voltage was one of three flavors introduced during the first DEWmocracy campaign. The other two flavors were Mountain Dew Revolution and Mountain Dew Supernova. Voltage was the winning flavor, receiving the highest number of votes from consumers, and was subsequently added to the permanent lineup of Mountain Dew flavors.

Flavor Profile

Mountain Dew Voltage is characterized by its distinctive raspberry-citrus flavor with a ginseng infusion. The drink is known for its bright blue color and high caffeine content, which is typical of Mountain Dew products.

Ingredients

The primary ingredients in Mountain Dew Voltage include:

• Carbonated water
• High fructose corn syrup
• Natural and artificial flavors
• Citric acid
• Sodium benzoate (preserves freshness)
• Caffeine
• Sodium citrate
• Gum arabic
• Calcium disodium EDTA (to protect flavor)
• Ginseng root extract
• Blue 1

Marketing and Availability

Mountain Dew Voltage has been marketed through various advertising campaigns and promotions. It is available in multiple packaging formats, including cans, bottles, and fountain drinks. The flavor is widely distributed across the United States and can also be found in select international markets.

Variants and Related Products

Mountain Dew has released several other flavor variants and limited-edition products over the years. Some of these include:

• Mountain Dew Code Red
• Mountain Dew LiveWire
• Mountain Dew Baja Blast
• Mountain Dew White Out
• Mountain Dew Pitch Black

See Also

• Mountain Dew
• PepsiCo
• Soft drink
• Caffeine