Jazz (soft drink)
Jazz was a soft drink brand produced by PepsiCo. It was introduced in the mid-2000s as a flavored variant of Diet Pepsi. Jazz was marketed as a low-calorie beverage with a unique blend of flavors, targeting consumers looking for a refreshing and flavorful diet soda option.
Flavors
Jazz was available in several distinct flavors, each combining the classic taste of Diet Pepsi with additional flavor notes. The primary flavors included:
- Black Cherry French Vanilla: This variant combined the rich taste of black cherry with the smoothness of French vanilla, offering a sweet and creamy experience.
- Caramel Cream: A blend of caramel and cream flavors, this variant provided a dessert-like taste in a diet soda format.
- Strawberries & Cream: This flavor mixed the fruity taste of strawberries with the creamy texture of vanilla, creating a refreshing and indulgent drink.
Marketing and Reception
Jazz was marketed as a sophisticated and flavorful alternative to traditional diet sodas. The brand's advertising campaigns often highlighted the unique flavor combinations and the low-calorie benefits of the drink. Despite its innovative approach, Jazz faced stiff competition in the diet soda market and was eventually discontinued.
Discontinuation
The Jazz line was discontinued as part of PepsiCo's strategy to streamline its product offerings and focus on more popular brands. The decision was influenced by changing consumer preferences and the competitive landscape of the beverage industry.
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Contributors: Prab R. Tumpati, MD