East Side Mario's
East Side Mario's is a Canadian chain of casual dining restaurants, specializing in Italian-American cuisine. The restaurant is known for its vibrant, family-friendly atmosphere and its signature dishes, including pasta, pizza, and salads. The chain is part of Recipe Unlimited, one of Canada's largest full-service restaurant companies.
History
East Side Mario's was founded in 1987 in Sudbury, Ontario. The concept was inspired by the Little Italy neighborhoods in New York City, aiming to bring a piece of Italian-American culture to Canada. The restaurant quickly gained popularity for its generous portions and lively ambiance.
Menu
The menu at East Side Mario's features a variety of Italian-American dishes. Some of the most popular items include:
- Pasta dishes such as Spaghetti and Meatballs, Fettuccine Alfredo, and Lasagna.
- Pizza with various toppings, including classic Margherita, Pepperoni, and Deluxe.
- Salads like Caesar Salad and Garden Salad.
- Appetizers such as Garlic Bread, Calamari, and Mozzarella Sticks.
- Desserts including Tiramisu and New York Cheesecake.
The restaurant also offers a selection of wines, beers, and cocktails to complement the meals.
Locations
East Side Mario's has numerous locations across Canada, with a strong presence in Ontario. The chain continues to expand, bringing its Italian-American dining experience to more communities.
Marketing and Branding
The branding of East Side Mario's is characterized by its playful and colorful decor, reminiscent of a bustling Italian-American neighborhood. The restaurant's slogan, "Hey, Budda Boom Budda Bing!", reflects its fun and energetic vibe. The mascot, Mario, is a friendly Italian chef who embodies the spirit of the restaurant.
Community Involvement
East Side Mario's is committed to giving back to the community. The chain participates in various charitable initiatives and supports local organizations through fundraising events and donations.
See Also
- Recipe Unlimited
- Italian-American cuisine
- Casual dining restaurant
- List of Canadian restaurant chains
References
External Links
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Contributors: Prab R. Tumpati, MD
