Life (cereal)

Life (cereal)

A bowl of Life cereal with banana slices

Life is a breakfast cereal produced by the Quaker Oats Company, a subsidiary of PepsiCo. Introduced in 1961, Life cereal is known for its distinctive square shape and lightly sweetened flavor. It is made from whole grain oats, corn flour, and wheat flour, providing a source of essential nutrients and dietary fiber.

History

Life cereal was first introduced to the market in 1961 by the Quaker Oats Company. It quickly gained popularity due to its unique texture and taste, appealing to both children and adults. The cereal became widely recognized in the 1970s through a series of successful advertising campaigns, including the famous "Mikey Likes It" commercials.

Ingredients and Nutrition

Life cereal is made from a blend of whole grain oats, corn flour, and wheat flour. It is fortified with essential vitamins and minerals, including iron, calcium, and B vitamins. The cereal is lightly sweetened, making it a healthier option compared to many other sugary cereals on the market.

Nutritional Benefits

Life cereal provides several nutritional benefits:

• Whole Grains: As a whole grain cereal, Life is a good source of dietary fiber, which is important for digestive health.
• Vitamins and Minerals: The cereal is fortified with essential nutrients, contributing to a balanced diet.
• Low in Sugar: Compared to many other breakfast cereals, Life contains less sugar, making it a healthier choice for those monitoring their sugar intake.

Varieties

Over the years, Quaker Oats has introduced several varieties of Life cereal to cater to different taste preferences:

• Original Life: The classic version with a lightly sweetened flavor.
• Cinnamon Life: A variant with a cinnamon flavor, adding a spicy twist to the original.
• Maple & Brown Sugar Life: A sweeter version with the flavors of maple syrup and brown sugar.
• Vanilla Life: A variant with a hint of vanilla flavor.

Advertising

Life cereal is perhaps best known for its "Mikey Likes It" advertising campaign, which began in the 1970s. The commercials featured a young boy named Mikey who was a picky eater. The tagline "He likes it! Hey Mikey!" became a cultural catchphrase, contributing to the cereal's popularity.

Related Pages

• Quaker Oats Company
• Breakfast cereal
• Whole grain
• PepsiCo