Teem

File:Teem contemporary logo.png

Teem_contemporary_logo

Teem

Type	Soft drink
Manufacturer	PepsiCo
Distributor
Country of origin	United States
Region of origin
Introduced	1960s
Discontinued	1980s (in the US)
Alcohol by volume
Proof (US)
Color	Clear

Teem was a lemon-lime flavored soft drink produced by PepsiCo. It was introduced in the 1960s as a competitor to Coca-Cola's Sprite and 7 Up. Teem was marketed as a refreshing, clear soda with a crisp lemon-lime taste.

History

Teem was launched by PepsiCo in the 1960s to capture a share of the growing lemon-lime soda market. The drink was positioned as a direct competitor to Sprite, which was introduced by The Coca-Cola Company in 1961. Teem enjoyed popularity in various markets, particularly in the United States, throughout the 1960s and 1970s.

However, by the 1980s, Teem's popularity began to wane. PepsiCo decided to discontinue the brand in the United States, focusing instead on other products in their portfolio. Despite its discontinuation in the US, Teem continued to be sold in some international markets for several more years.

Marketing

Teem was marketed with the slogan "The Taste That Refreshes." The advertising campaigns often highlighted the drink's crisp and clean taste, positioning it as a refreshing alternative to other lemon-lime sodas. The brand utilized various marketing strategies, including television commercials, print advertisements, and in-store promotions.

Discontinuation

In the 1980s, PepsiCo decided to discontinue Teem in the United States. The decision was influenced by the increasing competition in the soft drink market and the company's strategic shift towards promoting other brands. Despite its discontinuation in the US, Teem remained available in some international markets for a period before being phased out entirely.

Legacy

Although Teem is no longer available, it remains a nostalgic brand for many who enjoyed the drink during its peak years. The brand's legacy continues to be remembered by soda enthusiasts and collectors of vintage soft drink memorabilia.

See also

• PepsiCo
• Sprite (drink)
• 7 Up
• Soft drink

References

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