Ethos Water

Bottled water brand owned by Starbucks

Ethos Water

Ethos Water bottle

Ethos Water is a brand of bottled water with a social mission to help provide access to clean water for children around the world. It is owned by Starbucks Corporation, a global coffee company and coffeehouse chain.

History

Ethos Water was founded in 2002 by Peter Thum and Jonathan Greenblatt. The idea for the company was conceived when Thum was working in South Africa and witnessed the challenges faced by communities in accessing clean water. The brand was acquired by Starbucks in 2005, which helped to expand its reach and impact.

Mission

The mission of Ethos Water is to raise awareness about the global water crisis and to contribute to solutions by funding water, sanitation, and hygiene education programs. For every bottle of Ethos Water sold, a portion of the proceeds is donated to water-related projects in developing countries.

Impact

Since its inception, Ethos Water has contributed millions of dollars to water projects around the world. These projects have helped to provide clean water to thousands of people in countries such as Ethiopia, Kenya, and Bangladesh.

Product

Ethos Water is sold in a distinctive bottle with a label that highlights its mission. The water is sourced from various locations in the United States and is marketed as a premium bottled water product.

Criticism

While Ethos Water has been praised for its philanthropic efforts, it has also faced criticism. Some critics argue that the price of the water is high compared to the amount donated to water projects. Others have raised concerns about the environmental impact of bottled water.

Related pages

• Starbucks
• Bottled water
• Corporate social responsibility