Coca-Cola India

File:Coca-Cola India logo.png

Coca-Cola India is the Indian subsidiary of The Coca-Cola Company, the American multinational beverage corporation. Established in 1993, Coca-Cola India has become one of the leading beverage companies in the country, offering a wide range of products including carbonated soft drinks, juices, and bottled water.

History

Coca-Cola first entered the Indian market in 1950 but had to exit in 1977 due to regulatory issues. The company re-entered the Indian market in 1993 after the economic liberalization policies were introduced by the Indian government. Since then, Coca-Cola India has expanded its operations significantly.

Products

Coca-Cola India offers a variety of beverages under different brand names. Some of the popular products include:

• Coca-Cola
• Thums Up
• Sprite
• Fanta
• Maaza
• Minute Maid
• Kinley

Operations

Coca-Cola India operates through a network of bottling plants and distribution centers across the country. The company has invested heavily in infrastructure, marketing, and community initiatives. It has also focused on sustainable practices, including water conservation and recycling programs.

Corporate Social Responsibility

Coca-Cola India is involved in various CSR activities. The company has initiated several programs aimed at water conservation, women's empowerment, and community development. One of the notable initiatives is the "Support My School" campaign, which aims to improve the infrastructure of rural schools in India.

Controversies

Coca-Cola India has faced several controversies over the years, including issues related to water usage, pesticide content in its products, and environmental concerns. The company has taken steps to address these issues through various sustainability initiatives and compliance with local regulations.

See also

• PepsiCo India
• Soft drink
• Beverage industry in India
• Economic liberalization in India

External links

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