RimZim
RimZim
| Type | Carbonated beverage |
|---|---|
| Manufacturer | Coca-Cola |
| Distributor | |
| Country of origin | India |
| Region of origin | |
| Introduced | 1970s |
| Discontinued | |
| Alcohol by volume | |
| Proof (US) | |
| Colour | Dark brown |
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RimZim is a brand of spicy carbonated beverage originally introduced in the 1970s in India. It is known for its distinctive dark brown color and unique spice-infused flavor, which sets it apart from traditional soft drinks. RimZim was acquired by Coca-Cola in 1993 when the company entered the Indian market and took over local brands including Thums Up, Limca, and Gold Spot.
History
RimZim was launched in the 1970s by a local Indian company. It quickly gained popularity due to its unique taste, which appealed to the local palate that favors spicy and bold flavors. In the early 1990s, as part of its strategy to capture the Indian soft drink market, Coca-Cola acquired RimZim along with several other popular Indian beverage brands.
Product description
RimZim's flavor is primarily characterized by its spice mix that includes ingredients like cumin and other traditional Indian spices. This makes it particularly popular during the hot summer months as a refreshing yet spicy alternative to regular soft drinks.
Market
Since its acquisition, RimZim has been marketed by Coca-Cola alongside its other products but maintains a niche market due to its unique flavor profile. It is especially popular in certain regions of India where spicy flavors are preferred.
Cultural significance
RimZim holds a nostalgic value among Indian consumers who grew up drinking it. It is often associated with memories of summer and is considered a classic Indian soft drink.
See also
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