Coca-Cola Enterprises

Coca-Cola Enterprises

Type	Public
Key people	John F. Brock (CEO)
Industry	Beverage
Products	Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta
Revenue	$8.3 billion (2015)
Employees	13,250 (2015)

Coca-Cola Enterprises (CCE) was a major bottling company of The Coca-Cola Company, responsible for the production, distribution, and marketing of Coca-Cola products in various regions. It was one of the largest bottlers of Coca-Cola products in the world.

History

Coca-Cola Enterprises was established in 1986 as a result of the consolidation of several bottling operations. The company was created to streamline the bottling process and improve the efficiency of Coca-Cola's distribution network. Over the years, CCE expanded its operations through acquisitions and mergers, becoming a significant player in the beverage industry.

In 2016, Coca-Cola Enterprises merged with Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke AG to form Coca-Cola European Partners, the world's largest independent Coca-Cola bottler based on net sales.

Operations

CCE operated in several countries, primarily in North America and Europe. The company was responsible for the production and distribution of a wide range of Coca-Cola products, including carbonated soft drinks, juices, water, and energy drinks.

North America

In North America, CCE was the primary bottler for Coca-Cola products in the United States and Canada. The company managed numerous bottling plants and distribution centers across these countries, ensuring the availability of Coca-Cola products to millions of consumers.

Europe

In Europe, CCE operated in several countries, including the United Kingdom, France, and the Benelux region. The company played a crucial role in the European beverage market, adapting its product offerings to meet local tastes and preferences.

Products

Coca-Cola Enterprises produced and distributed a wide variety of beverages under the Coca-Cola brand. Some of the key products included:

• Coca-Cola: The flagship product of The Coca-Cola Company, known for its distinctive taste and global popularity.
• Diet Coke: A low-calorie version of Coca-Cola, introduced in 1982.
• Coca-Cola Zero: A zero-calorie alternative to Coca-Cola, launched in 2005.
• Sprite: A lemon-lime flavored soft drink, popular worldwide.
• Fanta: A fruit-flavored carbonated drink available in various flavors.

Corporate Structure

CCE was a publicly traded company listed on the New York Stock Exchange under the ticker symbol CCE. The company was headquartered in Atlanta, Georgia, and its corporate structure included various regional divisions to manage its operations effectively.

Leadership

The leadership team of CCE was instrumental in driving the company's growth and success. John F. Brock served as the CEO, leading the company through significant transformations and the eventual merger into Coca-Cola European Partners.

Environmental and Social Responsibility

Coca-Cola Enterprises was committed to sustainability and corporate social responsibility. The company implemented various initiatives to reduce its environmental impact, such as improving water efficiency, reducing carbon emissions, and promoting recycling.

Water Stewardship

CCE focused on water stewardship by optimizing water usage in its production processes and supporting community water projects.

Recycling and Waste Reduction

The company promoted recycling through partnerships and initiatives aimed at increasing the recycling rates of its packaging materials.

Merger and Legacy

In 2016, Coca-Cola Enterprises merged with Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke AG to form Coca-Cola European Partners. This merger created a more efficient and competitive bottling operation in Europe, allowing for better service to customers and consumers.

The legacy of Coca-Cola Enterprises continues through Coca-Cola European Partners, which remains a key player in the global beverage industry.

See Also

• The Coca-Cola Company
• Coca-Cola European Partners
• Bottling
• Soft drink

External Links

• Official website of Coca-Cola Enterprises