Energy Brands

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Energy Brands, also known as Glacéau, is a beverage company based in the United States. It is a subsidiary of The Coca-Cola Company and is known for its line of enhanced water products. The company was founded in 1996 by J. Darius Bikoff.

History

Energy Brands was established in Whitestone, Queens, New York City. The company's first product was Smartwater, a vapor-distilled water with added electrolytes. Following the success of Smartwater, Energy Brands introduced Vitaminwater, a line of flavored water with added vitamins and minerals, and Fruitwater, a lightly carbonated fruit-flavored water.

In 2007, The Coca-Cola Company acquired Energy Brands for $4.1 billion, integrating the brand into its extensive portfolio of beverages.

Products

Energy Brands offers a variety of products, including:

• Smartwater: A vapor-distilled water with added electrolytes for taste.
• Vitaminwater: A line of flavored waters with added vitamins and minerals.
• Fruitwater: A lightly carbonated fruit-flavored water.
• Vitaminwater Zero: A zero-calorie version of Vitaminwater.

Marketing and Sponsorships

Energy Brands has employed various marketing strategies to promote its products, including celebrity endorsements and sponsorships. Notable endorsements have included athletes and celebrities such as LeBron James and Jennifer Aniston.

Corporate Social Responsibility

Energy Brands has engaged in several corporate social responsibility initiatives, including efforts to promote environmental sustainability and healthy living. The company has also been involved in charitable activities, supporting various causes and organizations.

See Also

• The Coca-Cola Company
• Bottled water
• Functional beverage
• Enhanced water