Gong Cha
Gong Cha is a Taiwanese bubble tea franchise founded in Kaohsiung in 2006. The brand has expanded internationally, with stores in various countries including Australia, Canada, Hong Kong, Malaysia, Philippines, Singapore, South Korea, United Kingdom, and the United States.
History
Gong Cha was established in 2006 in Kaohsiung, Taiwan. The name "Gong Cha" means "tribute tea" and refers to the act of offering the best tea to the emperor in ancient China. The brand quickly gained popularity for its high-quality tea and innovative flavors.
Products
Gong Cha offers a wide range of beverages, including:
The brand is known for its customizable drinks, allowing customers to choose the level of sweetness, ice, and toppings such as tapioca pearls, pudding, and aloe vera.
International Expansion
Gong Cha has successfully expanded its presence globally. Some notable milestones include:
- Opening its first overseas store in Hong Kong in 2009.
- Entering the United States market in 2014.
- Expanding to Europe with stores in the United Kingdom.
Business Model
Gong Cha operates on a franchise model, allowing local entrepreneurs to open and manage stores under the Gong Cha brand. This model has facilitated rapid international growth and brand recognition.
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