Breakaway (biscuit)
Chocolate-covered biscuit bar
Breakaway is a brand of chocolate-covered biscuit bar manufactured by Nestlé. It was originally created by Rowntree Mackintosh Confectionery in 1970 and later acquired by Nestlé in 1988.
History
The Breakaway biscuit was first introduced in the United Kingdom in 1970 by Rowntree Mackintosh Confectionery. The product quickly became popular due to its unique combination of a biscuit base covered in milk chocolate. In 1988, Nestlé acquired Rowntree Mackintosh, and the Breakaway brand became part of Nestlé's extensive portfolio of confectionery products.
Product Description
Breakaway consists of a crisp biscuit base covered in a layer of milk chocolate. The biscuit is known for its distinctive crunch and the smooth, creamy texture of the chocolate coating. Breakaway is typically sold in multi-packs, making it a popular choice for snacks and lunchbox treats.
Varieties
Over the years, several varieties of Breakaway have been introduced, including:
- Breakaway Milk Chocolate
- Breakaway Dark Chocolate
- Breakaway Orange
- Breakaway Mint
Marketing
Breakaway has been marketed primarily in the United Kingdom, with various advertising campaigns highlighting its delicious taste and convenient packaging. The brand has maintained a loyal customer base and continues to be a popular choice among biscuit lovers.
Related Products
Breakaway is part of Nestlé's range of chocolate-covered biscuits, which includes other popular brands such as Kit Kat, Blue Riband, and Yorkie.
See Also
References
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* 1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13 NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
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