Nido (brand)

File:Nestle Nido logo.svg

The logo of Nido, a brand of milk products by Nestlé.

Nido is a brand of powdered milk products manufactured by Nestlé. It was first launched in 1944 and has since become a staple in many households around the world. Nido products are primarily targeted at children, but they also offer formulations suitable for adults.

History

Nido was introduced by Nestlé in 1944 as a response to the growing demand for milk products that could be stored for long periods without refrigeration. The brand quickly gained popularity due to its convenience and nutritional value.

Product Range

Nido offers a variety of products tailored to different age groups and nutritional needs. These include:

• Nido Kinder 1+: Designed for children aged 1 to 3 years, this product is fortified with vitamins and minerals essential for growth and development.
• Nido Fortificada: Aimed at children over 4 years old, it contains added iron and vitamin C to support a healthy immune system.
• Nido Lacto-Ease: This product is formulated for children who are lactose intolerant, providing the same nutritional benefits with reduced lactose content.
• Nido FortiGrow: Targeted at school-aged children, it includes additional nutrients to support learning and physical activity.

Nutritional Benefits

Nido products are enriched with essential vitamins and minerals, including calcium, iron, and vitamin D, which are crucial for bone health and overall development. The formulations are designed to meet the specific nutritional needs of children at different stages of growth.

Global Presence

Nido is available in many countries around the world, with specific formulations tailored to meet local nutritional guidelines and consumer preferences. The brand is particularly popular in Latin America, Africa, and parts of Asia.

Marketing and Branding

Nido's marketing strategy focuses on the importance of nutrition in early childhood development. The brand often collaborates with healthcare professionals to promote the benefits of its products.

Related pages

• Nestlé
• Powdered milk
• Infant formula
• Dairy product