Hsu Fu Chi

A Chinese confectionery company

Overview

File:Hsu Fu Chi logo.png

Hsu Fu Chi logo

Hsu Fu Chi is a prominent Chinese confectionery company known for its wide range of sweets, snacks, and bakery products. Established in 1992, the company has grown to become one of the leading confectionery brands in China, offering a variety of products that cater to the diverse tastes of consumers.

History

Hsu Fu Chi was founded by the Hsu brothers in Dongguan, Guangdong Province, China. The company quickly gained popularity due to its innovative products and high-quality standards. Over the years, Hsu Fu Chi expanded its product line to include candies, cakes, jelly, and other snack foods.

In 2011, the company entered into a joint venture with Nestlé, a global food and beverage leader, which acquired a 60% stake in Hsu Fu Chi. This partnership allowed Hsu Fu Chi to leverage Nestlé's extensive distribution network and expertise in the confectionery industry.

Products

Hsu Fu Chi offers a wide array of products, including:

• Candies: A variety of hard and soft candies, including fruit-flavored, milk-based, and traditional Chinese sweets.
• Cakes: Mini cakes and pastries that are popular for their taste and convenience.
• Jelly: A range of jelly products that are enjoyed by both children and adults.
• Snacks: Various snack items, including nuts, dried fruits, and savory treats.

Manufacturing and Quality Control

The company operates several manufacturing facilities across China, equipped with state-of-the-art technology to ensure the highest quality standards. Hsu Fu Chi is committed to food safety and quality, adhering to both national and international standards.

Market Presence

Hsu Fu Chi has a strong market presence in China and is expanding its reach to international markets. The brand is well-recognized for its innovative marketing strategies and its ability to adapt to changing consumer preferences.

Corporate Social Responsibility

Hsu Fu Chi is actively involved in various corporate social responsibility initiatives, focusing on community development, environmental sustainability, and promoting healthy lifestyles.

Related pages

• Nestlé
• Confectionery
• Food industry in China