Royal Stag

Royal Stag Logo

File:Make It Large, Royal Stag.jpg

Make It Large, Royal Stag

Royal Stag is a brand of Indian whisky, launched in 1995. It is a blend of Indian grain spirits and imported Scotch malts. The brand is owned by Pernod Ricard, a French company that is one of the largest producers of alcoholic beverages in the world. Royal Stag is one of the most popular whisky brands in India and has a significant presence in several other countries.

History

Royal Stag was introduced in 1995 by Seagram, a Canadian multinational conglomerate. In 2001, Seagram's spirits and wine business was acquired by Pernod Ricard and Diageo. Pernod Ricard took over the ownership of Royal Stag and continued to market and expand the brand.

Product Range

Royal Stag is available in various sizes, including 1 liter, 750 ml, 375 ml, and 180 ml bottles. The whisky is known for its smooth taste and is often consumed neat, on the rocks, or as a base for cocktails.

Marketing and Sponsorships

Royal Stag has been heavily marketed through various advertising campaigns and sponsorships. The brand has been associated with several high-profile events and personalities, including cricket tournaments and Bollywood celebrities. The tagline "Make it Large" has been a significant part of its marketing strategy.

Production Process

The production of Royal Stag involves blending Indian grain spirits with imported Scotch malts. The whisky is aged in oak casks, which imparts a distinct flavor and aroma to the final product. The blending process is carefully monitored to ensure consistency and quality.

Market Presence

Royal Stag is one of the leading whisky brands in India and has a strong presence in other countries, including Nepal, Bangladesh, Sri Lanka, and several African nations. The brand has a loyal customer base and is known for its quality and affordability.

See Also

• Pernod Ricard
• Seagram
• Whisky
• Scotch whisky
• Indian whisky