Blenders Pride
Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard. It was launched in 1995 and is a blend of Indian grain spirits and imported Scotch malts. The brand is known for its smooth taste and premium positioning in the Indian market.
History
Blenders Pride was introduced in 1995 by Seagram, which was later acquired by Pernod Ricard in 2001. Since its launch, Blenders Pride has grown to become one of the leading whisky brands in India. The brand has consistently focused on quality and has positioned itself as a premium offering in the Indian whisky market.
Production
Blenders Pride is produced using a blend of Indian grain spirits and imported Scotch malts. The whisky is aged in oak casks, which imparts a rich and smooth flavor. The production process involves multiple stages of blending and maturation to ensure consistency and quality.
Variants
Blenders Pride offers several variants to cater to different consumer preferences:
- Blenders Pride Reserve Collection
- Blenders Pride Rare Premium Whisky
- Blenders Pride Select Premium Whisky
Marketing and Sponsorships
Blenders Pride has been actively involved in various marketing and sponsorship activities. The brand sponsors the annual Blenders Pride Fashion Tour, which showcases the work of leading Indian fashion designers. This association with fashion has helped the brand to reinforce its premium image.
Awards and Recognition
Blenders Pride has received several awards and accolades over the years for its quality and taste. It has been recognized in various international spirits competitions, further establishing its reputation as a premium whisky brand.
See Also
Related Pages
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* 1 As of 2008, the company is 46% owned by Pernod Ricard.
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