Allen's
== Allen's ==
Allen's is a brand of confectionery in Australia and New Zealand that is owned by the Nestlé corporation. The brand is known for its wide range of lollies and sweets, which have become a staple in the confectionery market in these regions.
History
Allen's was founded by Alfred Weaver Allen in Melbourne, Victoria, in 1891. The company initially started as a small confectionery business but quickly grew due to the popularity of its products. In the early 20th century, Allen's expanded its product line and distribution network, becoming one of the leading confectionery brands in Australia.
Products
Allen's offers a variety of confectionery products, including:
Some of the most popular products under the Allen's brand include Red Frogs, Snakes Alive, and Minties.
Market Presence
Allen's has a significant presence in the Australian and New Zealand markets. The brand is known for its innovative marketing campaigns and strong customer loyalty. Allen's products are widely available in supermarkets, convenience stores, and online retailers.
Ownership
In 1985, Allen's was acquired by the multinational food and beverage company Nestlé. Since the acquisition, Allen's has continued to operate under the Nestlé umbrella, benefiting from the parent company's extensive resources and distribution channels.
Cultural Impact
Allen's has become an iconic brand in Australia, with many of its products being associated with childhood memories and celebrations. The brand's lollies are often used in school fundraisers, birthday parties, and other social events.
See Also
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* 1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13 NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
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