Whatchamacallit (candy)

The Whatchamacallit is a chocolate bar produced by The Hershey Company. It was first introduced in 1978 and has undergone several changes in its ingredients and packaging since then.

Whatchamacallit brand logo

Whatchamacallit candy broken

Thingamajig split

History

The Whatchamacallit bar was first introduced by The Hershey Company in 1978. The original ingredients included peanut-flavored crisp that utilized peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating.

In 1987, the Whatchamacallit bar underwent a change in its recipe. The peanut-flavored crisp was replaced with a chocolate crisp. This change was accompanied by a new advertising campaign, which included a new jingle.

Ingredients

The current Whatchamacallit bar consists of a layer of caramel and peanut-flavored crisp, which is then coated in milk chocolate. The bar is known for its unique combination of textures and flavors.

Variations

In 2009, a new variation of the Whatchamacallit bar was introduced, called Thingamajig. This bar featured cocoa crisps with peanut butter and a layer of chocolate. However, the Thingamajig bar was discontinued in 2012.

In Popular Culture

The Whatchamacallit bar has been featured in various forms of media and popular culture. It has been referenced in television shows, movies, and books, often used as a punchline due to its unusual name.

See Also

• List of chocolate bar brands
• The Hershey Company
• Candy bar

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