Value menu
Value Menu
Value Menu (pronunciation: /ˈvalyo͞o/ /ˈmenyo͞o/) is a term commonly used in the Fast Food Industry to refer to a selection of items offered at a lower price point. The concept is designed to attract customers who are looking for a quick, inexpensive meal.
Etymology
The term "Value Menu" is derived from the English words "value", meaning worth in usefulness or importance to the possessor, and "menu", which refers to a list of dishes available in a restaurant. The term was first used in the Fast Food Industry in the late 20th century as a marketing strategy to attract budget-conscious consumers.
Related Terms
- Dollar Menu: A type of value menu where all items are priced at one dollar.
- Combo Meal: A group of menu items offered together at a lower price than if purchased separately.
- Fast Food: A type of mass-produced food designed for commercial resale and with a strong priority placed on "speed of service" versus other relevant factors involved in culinary science.
- Drive-Thru: A type of service provided by a business that allows customers to purchase products without leaving their cars.
See Also
References
External links
- Medical encyclopedia article on Value menu
- Wikipedia's article - Value menu
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