Trix (cereal)

Trix_–_Naturally_and_Artificially_Fruit_Flavored_Sweetened_Corn_Puffs,_with_milk.jpg

Brand of breakfast cereal made by General Mills

Trix

Product type	Breakfast cereal
Owner	General Mills
Produced by
Country	United States
Introduced	1954
Discontinued
Related brands
Markets	Worldwide
Previous owners
Registered as a trademark in

Trix is a brand of breakfast cereal made by General Mills in the United States. The cereal consists of fruit-flavored, sweetened ground-corn pieces. Trix was first introduced in 1954 as a sugar-coated version of Kix.

History

Trix was introduced by General Mills in 1954. The original cereal pieces were round and came in three colors: orange, yellow, and red. Over the years, the cereal has undergone several changes, including the addition of new fruit flavors and shapes. In 1991, the cereal pieces were changed to fruit shapes, but in 2007, they reverted to the original round shapes. In 2018, the fruit shapes were reintroduced due to popular demand.

Marketing

The cereal is well-known for its advertising campaign featuring the Trix Rabbit, an anthropomorphic cartoon rabbit who is constantly trying to eat the cereal but is always thwarted by children who tell him, "Silly rabbit, Trix are for kids!" The Trix Rabbit has become an iconic character in American advertising.

Varieties

Over the years, several varieties of Trix have been introduced, including:

• Trix Swirls: A version with two colors and flavors swirled together.
• Trix Yogurt: A yogurt product with Trix cereal pieces mixed in.
• Trix with Marshmallows: A version that includes marshmallow pieces.

Ingredients

The primary ingredients in Trix cereal include whole grain corn, sugar, corn syrup, and fruit flavoring. The cereal is fortified with vitamins and minerals, including vitamin C, calcium, and iron.

Cultural Impact

Trix has had a significant impact on popular culture, particularly in the United States. The Trix Rabbit has appeared in various forms of media, including television commercials, print ads, and even as a character in video games.

See also

• Kix (cereal)
• General Mills
• Breakfast cereal
• List of breakfast cereals