Cream of Wheat

Cream of Wheat

File:Cream of Wheat logo.png

The Cream of Wheat logo

Cream of Wheat is a brand of farina, a type of breakfast porridge mix made from wheat semolina. It was first manufactured in the United States in 1893 by wheat millers in Grand Forks, North Dakota.

History

An early advertisement for Cream of Wheat from 1895

Cream of Wheat was developed by wheat millers in Grand Forks, North Dakota, in 1893. The product was introduced at the 1893 World's Columbian Exposition in Chicago, where it gained popularity. The brand was later acquired by the Nabisco company.

An old Cream of Wheat cereal box

Production

Cream of Wheat is made by milling the endosperm of the wheat kernel into a fine powder. This process removes the bran and germ, resulting in a smooth, creamy texture when cooked. The product is typically cooked with milk or water and served hot.

Marketing and Advertising

A 1908 Cream of Wheat advertisement by N.C. Wyeth

Cream of Wheat has been marketed through various advertising campaigns over the years. Notable artists such as N.C. Wyeth, Henry Hutt, and John Howitt have contributed to its advertisements.

A 1908 Cream of Wheat advertisement by Henry Hutt

The brand's advertisements often featured the character "Rastus," a fictional African American chef, which has been a subject of controversy and criticism in later years.

A 1909 Cream of Wheat advertisement by John Howitt

Cultural Impact

Cream of Wheat has become a staple in American households and is often associated with comfort food. It is commonly served with sugar, butter, or fruit.

A 1911 Cream of Wheat advertisement by Denman Fink

Related Pages

• Farina (food)
• Semolina
• Nabisco
• Breakfast cereal