Apple Jacks

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Apple Jacks

Apple Jacks is a brand of breakfast cereal that is produced by Kellogg's. It is characterized by its apple and cinnamon flavor, and it is marketed primarily to children. The cereal pieces are ring-shaped and come in a variety of colors, most commonly orange and green.

History

Apple Jacks was first introduced to the market in 1965. The cereal was originally called "Apple O's" but was later renamed to Apple Jacks. The name change was part of a marketing strategy to appeal to a younger audience. Over the years, the cereal has undergone various changes in its recipe and marketing campaigns.

Ingredients and Nutrition

Apple Jacks is made from a combination of corn flour, wheat flour, and oat flour. The cereal is flavored with apple and cinnamon, and it is sweetened with sugar and high fructose corn syrup. It also contains various vitamins and minerals, including vitamin C, iron, and niacin.

Nutritional Information

A typical serving of Apple Jacks (about 1 cup or 28 grams) contains approximately:

  • Calories: 110
  • Total Fat: 1g
  • Sodium: 150mg
  • Total Carbohydrates: 25g
  • Sugars: 12g
  • Protein: 2g

Marketing and Advertising

Apple Jacks has been marketed with various slogans and mascots over the years. One of the most notable advertising campaigns featured the slogan "We eat what we like," emphasizing the idea that children enjoy the cereal for its taste rather than its nutritional content. The cereal has also featured animated characters such as "CinnaMon" and "Bad Apple" in its commercials.

Related Products

Kellogg's has released several variations of Apple Jacks over the years, including:

  • Apple Jacks with Marshmallows
  • Apple Jacks Gliders
  • Apple Jacks Criss Cross

These variations often include additional flavors or shapes to attract consumers.

Related Pages

Template:Kellogg's cereals

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Contributors: Prab R. Tumpati, MD