Kellogg's

Kellogg's is a leading American multinational food manufacturing company headquartered in Battle Creek, Michigan. The company was founded by Will Keith Kellogg in 1906 as the Battle Creek Toasted Corn Flake Company. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets its products by several well-known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It.

History

Kellogg's was founded by Will Keith Kellogg in 1906. The company was originally established to produce corn flakes as a healthy breakfast option. The idea for corn flakes came from an accidental discovery by Will and his brother, John Harvey Kellogg, who were experimenting with different ways to prepare wheat. The company quickly grew in popularity and expanded its product line to include a variety of cereals and other food products.

Products

Kellogg's is best known for its breakfast cereals, but the company also produces a wide range of other food products. Some of the most popular Kellogg's brands include:

• Corn Flakes
• Frosted Flakes
• Rice Krispies
• Special K
• Froot Loops
• Mini-Wheats
• Nutri-Grain
• Pop-Tarts
• Pringles
• Eggo
• Cheez-It

Marketing

Kellogg's has been known for its innovative marketing strategies. The company has used a variety of advertising techniques, including television commercials, print ads, and digital marketing campaigns. Kellogg's has also created memorable mascots for its products, such as Tony the Tiger for Frosted Flakes and Snap, Crackle, and Pop for Rice Krispies.

Corporate Social Responsibility

Kellogg's is committed to corporate social responsibility and sustainability. The company has implemented various initiatives to reduce its environmental impact, such as using sustainable packaging and reducing greenhouse gas emissions. Kellogg's also supports various charitable organizations and community programs.

Controversies

Over the years, Kellogg's has faced several controversies, including issues related to advertising practices, product recalls, and labor disputes. Despite these challenges, the company has continued to grow and maintain its position as a leader in the food industry.

See Also

• Will Keith Kellogg
• John Harvey Kellogg
• Battle Creek, Michigan
• Breakfast cereal
• List of breakfast cereals

External Links

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