VEEN
A Finnish company specializing in premium bottled water
VEEN is a Finnish company that specializes in the production and distribution of premium bottled water. The company is known for sourcing its water from pristine natural springs and offering it in aesthetically designed bottles. VEEN's products are marketed as luxury items, often found in high-end restaurants and hotels around the world.
History
VEEN was founded in 2006 by Valtteri Eroma and Tomi Grönfors. The company was established with the vision of creating a premium water brand that emphasizes purity, quality, and design. The founders chose the name "VEEN" inspired by the Finnish word "vesi," meaning water, and the company is headquartered in Helsinki, Finland.
Products
VEEN offers a range of bottled water products, each sourced from different natural springs. The company's flagship product is VEEN Velvet, which is sourced from a spring in Lapland, Finland. This water is known for its exceptionally low mineral content and smooth taste. Another product, VEEN Effervescent, is a naturally sparkling water sourced from the Himalayan Kingdom of Bhutan.
VEEN Velvet
VEEN Velvet is characterized by its soft and smooth taste, attributed to its low mineral content. The water is bottled at the source in Lapland, ensuring that it retains its natural purity and freshness. VEEN Velvet is often served in fine dining establishments and is considered a premium choice for water connoisseurs.
VEEN Effervescent
Sourced from Bhutan, VEEN Effervescent is a naturally carbonated water. The carbonation occurs naturally as the water flows through mineral-rich rocks, giving it a unique effervescence. This product is popular among those who prefer sparkling water with a natural origin.
Design and Packaging
VEEN places a strong emphasis on the design and packaging of its products. The bottles are designed to be visually appealing, often featuring sleek and minimalist aesthetics. The design is intended to reflect the purity and premium nature of the water inside. VEEN's commitment to design has earned it several awards in the beverage industry.
Sustainability
VEEN is committed to sustainable practices in its operations. The company focuses on minimizing its environmental impact by using recyclable materials for its bottles and packaging. Additionally, VEEN supports local communities around its water sources, ensuring that its operations benefit the regions from which it sources its water.
Market Presence
VEEN has established a strong presence in the global market for premium bottled water. Its products are available in over 30 countries, with a significant presence in Europe, Asia, and the Middle East. The brand is often associated with luxury and is a preferred choice in high-end hospitality venues.
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Contributors: Prab R. Tumpati, MD