Twizzlers

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Twizzlers brand logo
A packet of Strawberry Twizzlers Twists
A pile of Twizzlers

Twizzlers are a popular brand of candy in the United States, known for their distinctive twisted shape and chewy texture. They are manufactured by Y&S Candies, Inc., a subsidiary of The Hershey Company.

History

Twizzlers were first produced in 1929 by Young and Smylie, which later became Y&S Candies, Inc. The brand has grown significantly over the decades, becoming one of the most recognized licorice-type candies in the U.S. In 1977, Y&S Candies was acquired by The Hershey Company, which continues to produce Twizzlers today.

Varieties

Twizzlers are available in a variety of flavors and forms. The original flavor is strawberry, but other popular flavors include cherry, black licorice, and watermelon. Twizzlers also come in different shapes, such as Twists, Pull 'n' Peel, Bites, and Nibs.

Twists

Twizzlers Twists are the classic form of the candy, featuring a twisted rope shape. They are available in multiple flavors, with strawberry being the most iconic.

Pull 'n' Peel

Pull 'n' Peel Twizzlers are designed to be peeled apart into individual strands, offering a playful eating experience. They are available in a variety of flavor combinations.

Bites and Nibs

Twizzlers Bites and Nibs are smaller, bite-sized versions of the candy, making them convenient for snacking.

Production

Twizzlers are made primarily from corn syrup, wheat flour, sugar, and cornstarch. The production process involves mixing the ingredients into a dough, which is then extruded into the desired shape and baked. The candy is then cooled and packaged for distribution.

Cultural Impact

Twizzlers have become a staple in American cinema and snacking culture, often associated with movie theaters and road trips. They are frequently used in advertising and promotions by The Hershey Company.

Related pages

References


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Contributors: Prab R. Tumpati, MD