Thaï Express

Canadian fast food restaurant chain specializing in Thai cuisine

File:Thai Express (Canada) logo.svg

Thai Express logo

Thaï Express is a Canadian fast food restaurant chain that specializes in Thai cuisine. It is known for offering a variety of Thai dishes that are prepared quickly and served in a fast-casual setting. The chain is part of the MTY Food Group, a prominent franchisor in the Canadian food service industry.

History

Thaï Express was founded in 2004 in Montreal, Quebec, by the husband and wife team of Patrice Benoit and Trinh Tham. The concept was to provide authentic Thai food in a quick-service format, catering to the growing demand for ethnic cuisine in Canada. The first location opened in the Carrefour Laval shopping mall, and the brand quickly expanded across the country.

Menu

The menu at Thaï Express features a variety of traditional Thai dishes, including pad thai, green curry, red curry, and tom yum soup. Customers can choose from a selection of proteins such as chicken, beef, shrimp, or tofu, and have their meals customized to their taste preferences. The chain is also known for its spring rolls, fried rice, and stir-fried noodle dishes.

Operations

Thaï Express operates primarily in shopping malls, food courts, and urban locations, making it accessible to a wide range of customers. The chain emphasizes quick service and the ability to customize dishes, which appeals to busy consumers looking for a fast yet flavorful meal option.

A Thaï Express location at York University

Expansion

Since its inception, Thaï Express has expanded beyond Canada, with locations in the United States, United Kingdom, and the Middle East. The brand's international growth is part of MTY Food Group's strategy to introduce its successful concepts to new markets.

Franchising

Thaï Express operates on a franchise model, allowing entrepreneurs to open and manage their own locations under the brand's established guidelines. Franchisees receive support in areas such as site selection, training, and marketing, ensuring consistency across all locations.

Culinary Approach

The culinary approach at Thaï Express focuses on maintaining the authenticity of Thai flavors while adapting to the fast-paced environment of a quick-service restaurant. The use of fresh ingredients and traditional Thai spices is central to the brand's offerings, providing customers with a genuine taste of Thailand.

A Thaï Express location in Downtown Markham

Related pages

• MTY Food Group
• Fast food restaurant
• Thai cuisine