Smarties

Blue smarties

Smarties are a popular brand of confectionery known for their colorful, tablet-shaped candies. Originating in the United Kingdom in 1937, Smarties are produced by Nestlé. They are made primarily of sugar, with added flavoring and coloring to create a variety of hues. Each candy is encased in a crisp sugar shell, making them distinctive from other chocolate products.

History

Smarties were introduced by Rowntree's of York, England, in 1937 under the name "Chocolate Beans" and were later rebranded as "Smarties" in 1937. The brand was acquired by Nestlé following its purchase of Rowntree's in 1988. Over the years, Smarties have become a beloved treat in over 100 countries, with variations in packaging and flavor depending on the region.

Ingredients and Varieties

The primary ingredients in Smarties include sugar, cocoa mass, wheat flour, and vegetable fats, among others. They are known for being free from artificial colors, following a move by Nestlé in 2006 to replace synthetic dyes with natural ones derived from plants and vegetables.

Smarties come in an array of colors, including red, orange, yellow, green, blue, and violet. The flavors of these colors are uniform, with the candy's taste being a combination of the chocolate filling and the sugary shell. In some markets, Smarties are available in special editions, featuring seasonal colors and packaging.

Packaging

Smarties are typically packaged in cylindrical tubes, with a plastic cap that features a letter of the alphabet, encouraging the collection of the entire set. The packaging is designed to be portable and convenient, making Smarties a popular snack for children and adults alike. In addition to tubes, Smarties can also be found in larger bags and boxes, suitable for sharing.

Cultural Impact

Smarties hold a nostalgic place in the hearts of many who grew up enjoying them. They are often associated with childhood and are a popular choice for Halloween treats, birthday parties, and other celebrations. The brand has also been involved in various marketing campaigns and educational initiatives, promoting creativity and learning through play.

Controversies

Like many confectionery brands, Smarties have faced scrutiny over the years regarding their environmental impact, particularly concerning the use of plastic in their packaging. In response, Nestlé has made efforts to introduce more sustainable packaging solutions, such as recyclable paper packaging for Smarties products.

See Also

• Candy
• Nestlé
• Rowntree's
• Confectionery

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