Slurpee
Slurpee
A Slurpee is a popular frozen carbonated beverage sold exclusively at 7-Eleven stores. Known for its vibrant colors and sweet flavors, the Slurpee has become an iconic part of convenience store culture in several countries.
History
The Slurpee was invented in the late 1950s by Omar Knedlik, a Kansas-based Dairy Queen owner. Knedlik's soda fountain broke down, so he began serving semi-frozen sodas to his customers. The idea was a hit, and he eventually developed a machine to create the frozen drinks. This machine was later refined by the John E. Mitchell Company, leading to the creation of the "ICEE" machine.
In 1965, 7-Eleven licensed the ICEE machine and began selling the drinks under the name "Slurpee," a name inspired by the sound made while drinking the beverage through a straw. The first official Slurpee was sold in 1966.
Flavors
Slurpees are available in a wide variety of flavors, which can vary by location and season. Some of the most popular flavors include Coca-Cola, Cherry, and Blue Raspberry. 7-Eleven frequently introduces limited-time flavors to coincide with holidays or promotional events.
The flavors are created by mixing flavored syrup with carbonated water, which is then frozen in a special machine that keeps the mixture at a slushy consistency. This process gives the Slurpee its unique texture and taste.
The Slurpee Machine
The Slurpee machine is a crucial component in the creation of the beverage. It operates by continuously freezing and stirring the mixture of syrup and carbonated water. The machine maintains the mixture at a temperature just below freezing, which prevents it from becoming a solid block of ice.
The machine's design allows for the creation of the Slurpee's signature smooth and fluffy texture. The constant stirring prevents large ice crystals from forming, ensuring a consistent slush.
Cultural Impact
Slurpees have become a cultural phenomenon, particularly in the United States, Canada, and Australia. They are often associated with summer and are a staple at 7-Eleven stores. The drink has inspired a dedicated fan base, with some customers going to great lengths to try every available flavor.
7-Eleven has capitalized on the Slurpee's popularity by hosting "7-Eleven Day" on July 11th each year, during which customers can receive a free small Slurpee. This event has become a highly anticipated tradition for many.
Marketing and Promotions
7-Eleven has used various marketing strategies to promote the Slurpee. The brand has collaborated with popular movies, TV shows, and video games to create themed flavors and cups. These promotions often include collectible cups and exclusive flavors that attract both regular customers and collectors.
Related pages
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See also
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Contributors: Prab R. Tumpati, MD