Robertson's

Robertson's

File:Robertson's logo.png

Robertson's logo

Robertson's is a well-known British brand of preserves, particularly famous for its marmalade. The brand has a rich history dating back to the 19th century and has become a staple in many households across the United Kingdom.

History

The company was founded by James Robertson in 1864 in Paisley, Scotland. Initially, Robertson's focused on producing marmalade, a preserve made from citrus fruits, which quickly gained popularity due to its unique taste and quality.

James Robertson, founder of Robertson's

In 1891, Robertson's expanded its operations by opening a new factory in Droylsden, near Manchester. This move allowed the company to increase production and distribution, solidifying its presence in the British market.

Products

Robertson's is best known for its Golden Shred marmalade, which has been a favorite among consumers for generations. The brand also produces a variety of other preserves, including jams, jellies, and curds.

The Golly

One of the most iconic aspects of Robertson's branding was the use of the "Golly" character. Introduced in 1910, the Golly became a symbol of the brand and was featured on product labels and promotional materials.

Modern Robertson's Golden Shred Golly badge

The Golly character was also used in a series of collectible badges, which became highly popular among children and collectors alike. However, due to changing social attitudes, the use of the Golly was phased out in the early 2000s.

Nine Golly badges from Robertson's

Factory and Production

The Robertson's factory in Droylsden was a significant site for the production of marmalade and other preserves. It employed many local workers and contributed to the economy of the area.

Robertson's Jam Factory in Droylsden, 2005

In recent years, production has been moved to other facilities, but the legacy of the Droylsden factory remains an important part of the company's history.

Modern Day

Today, Robertson's continues to be a beloved brand in the UK, known for its high-quality preserves. The brand has adapted to modern tastes and preferences, offering a range of products that cater to contemporary consumers.

Related Pages

• Marmalade
• Jam
• Preserves
• James Robertson (entrepreneur)