Orangina

BLOOD ORANGINA

Orangina, NYC - June 2014 2

File:Orangina Naturally Juicy Amber the Doe-Print Ad.jpg

Orangina Naturally Juicy Amber the Doe-Print Ad

Orangina is a lightly carbonated citrus beverage originating from France. It is known for its distinct bottle shape and its unique flavor, which combines orange juice with a blend of other citrus fruits. The drink is often enjoyed chilled and is popular in many countries around the world.

History

Orangina was created in 1936 by Spanish chemist Dr. Trigo. The original formula was developed in Valencia, Spain, and was later introduced to the French market. The brand gained significant popularity in France and eventually expanded to other countries.

Ingredients

Orangina is made from a combination of carbonated water, orange juice, lemon juice, mandarin juice, and grapefruit juice. The beverage also contains natural orange pulp, which gives it a slightly cloudy appearance and a unique texture.

Packaging

One of the most recognizable features of Orangina is its distinctive bottle shape. The bottle is designed to resemble an orange, with a textured surface that mimics the fruit's skin. This design not only makes the bottle easy to grip but also reinforces the brand's association with natural citrus ingredients.

Marketing and Advertising

Orangina has been marketed with various slogans and advertising campaigns over the years. The brand is known for its playful and often whimsical advertisements, which emphasize the refreshing and natural qualities of the drink. In some markets, Orangina is promoted with the tagline "Shake the bottle, release the flavor," encouraging consumers to shake the bottle to mix the pulp before drinking.

Variants

In addition to the original flavor, Orangina has introduced several variants to cater to different tastes and preferences. These include:

Orangina Light: A low-calorie version of the original drink.
Orangina Rouge: A variant with added red fruit flavors.
Orangina Lemon: A version with a stronger lemon flavor.

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