Giri choco

Japanese Valentine's Day tradition of giving chocolate

Giri choco (義理チョコ) is a type of chocolate given by women to men on Valentine's Day in Japan. The term "giri" means "obligation" or "duty," and "choco" is short for "chocolate." This practice is distinct from "honmei choco," which is chocolate given to someone whom the giver has romantic feelings for.

History

The tradition of giving giri choco began in the late 1950s and early 1960s, when Japanese confectionery companies started promoting Valentine's Day as a day for women to express their feelings by giving chocolates to men. Over time, this evolved into a cultural norm where women give chocolates not only to romantic interests but also to male colleagues, bosses, and acquaintances as a gesture of appreciation and goodwill.

Cultural Significance

Giri choco chocolates

Giri choco is an important part of Japanese Valentine's Day customs. It reflects the social obligation and reciprocity that are significant in Japanese culture. Women often feel compelled to give giri choco to maintain harmony and good relationships in the workplace and social circles. The chocolates are usually inexpensive and are given to multiple recipients.

Types of Chocolate

Giri choco is typically less expensive and less elaborate than honmei choco. It is often mass-produced and comes in simple packaging. In contrast, honmei choco is usually handmade or of higher quality, reflecting the giver's romantic interest.

White Day

White Day gifts

The concept of giri choco is closely linked to White Day, which is celebrated on March 14th, exactly one month after Valentine's Day. On White Day, men who received giri choco are expected to reciprocate by giving gifts, often white chocolate or other sweets, to the women who gave them chocolates. This reciprocal gesture is known as "sanbai gaeshi," meaning "thrice the return," suggesting that the return gift should be three times the value of the original gift.

Modern Trends

In recent years, there has been a shift in attitudes towards giri choco. Some women feel burdened by the obligation to give chocolates to numerous male colleagues, leading to a decline in the practice. Additionally, some companies have started to discourage the giving of giri choco in the workplace to reduce pressure on employees.

Related pages

• Valentine's Day
• White Day
• Honmei choco