White Day

Birthday cake (8973445388) (cropped)

White Day is a day that is celebrated in Japan, South Korea, Taiwan, and China on March 14, one month after Valentine's Day. It is a day when men are expected to return the favor to women who gave them chocolates or other gifts on Valentine's Day.

History

White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as a way to boost sales. The idea was that men who received chocolates on Valentine's Day should return the favor by giving gifts to women. The gifts are typically white in color, such as white chocolate, marshmallows, or other confections.

Customs

On White Day, men give gifts to women who gave them chocolates on Valentine's Day. The gifts are usually more expensive and elaborate than the chocolates received. Common gifts include white chocolate, cookies, jewelry, and other items. The color white is associated with purity and is considered appropriate for the occasion.

Regional Variations

Japan

In Japan, White Day is widely celebrated, and it is common for men to give gifts to their female colleagues, friends, and family members. The gifts are often accompanied by a card or a note expressing gratitude.

South Korea

In South Korea, White Day is also celebrated, and it is common for men to give candies, chocolates, and other gifts to women. The day is seen as an opportunity for men to express their feelings and appreciation.

Taiwan

In Taiwan, White Day is celebrated similarly to Japan and South Korea. Men give gifts to women who gave them chocolates on Valentine's Day, and the gifts are often white in color.

China

In China, White Day is celebrated, but it is not as widely recognized as in Japan, South Korea, and Taiwan. The customs are similar, with men giving gifts to women who gave them chocolates on Valentine's Day.

See Also

• Valentine's Day
• National Confectionery Industry Association
• Japanese culture
• South Korean culture
• Taiwanese culture
• Chinese culture