Gourmet Burger Kitchen

File:Gbklogo.jpg

Gourmet Burger Kitchen (GBK) is a chain of restaurants in the United Kingdom specializing in gourmet burgers. The company was founded in 2001 by three New Zealanders, including chef Peter Gordon, in Battersea, London. GBK is known for its high-quality ingredients and innovative burger recipes.

History

Gourmet Burger Kitchen was established in 2001, with its first restaurant opening in Battersea, London. The founders aimed to bring a new level of quality and creativity to the burger market in the UK. The concept quickly gained popularity, leading to rapid expansion.

In 2005, the company was acquired by Clapham House Group, which further expanded the brand. By 2010, GBK had over 50 restaurants across the UK. In 2016, the company was sold to Famous Brands, a South African company, which aimed to continue the expansion and development of the brand.

Menu

GBK's menu features a variety of gourmet burgers made from high-quality ingredients. The burgers are made from 100% British beef, chicken, lamb, and vegetarian options. Some of the popular burgers include:

• The Classic
• The Kiwi Burger
• The Blue Cheese Burger
• The Avocado Bacon Burger

In addition to burgers, the menu also includes fries, onion rings, salads, and milkshakes.

Locations

As of 2023, Gourmet Burger Kitchen operates numerous restaurants across the United Kingdom. The brand has a strong presence in major cities such as London, Manchester, Birmingham, and Edinburgh.

Business Model

GBK operates on a casual dining model, offering a relaxed and comfortable dining experience. The restaurants are designed with a modern and stylish interior, providing a welcoming atmosphere for customers.

Marketing and Branding

Gourmet Burger Kitchen has built a strong brand identity through its focus on quality and innovation. The company uses various marketing strategies, including social media campaigns, promotions, and collaborations with other brands to attract customers.

Challenges and Controversies

Like many other restaurant chains, GBK has faced challenges, including economic downturns and increased competition. In 2018, the company underwent a restructuring process to address financial difficulties, which included closing several underperforming locations.

See Also

• Burger King
• Five Guys
• Shake Shack
• List of hamburger restaurants

External Links

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