FAT Brands

American multi-brand restaurant franchising company

FAT Brands logo

FAT Brands Inc. is an American multi-brand restaurant franchising company headquartered in Beverly Hills, California. The company is known for acquiring and operating a diverse portfolio of restaurant brands, primarily in the fast casual and casual dining segments. FAT Brands stands for "Fresh. Authentic. Tasty." and reflects the company's commitment to providing quality dining experiences across its various brands.

History

FAT Brands was founded in 2017 as a subsidiary of Fog Cutter Capital Group Inc., a company with a history in the restaurant industry. The company was established to consolidate and expand the restaurant brands under its management. Since its inception, FAT Brands has pursued an aggressive growth strategy through acquisitions, expanding its portfolio to include a variety of well-known restaurant chains.

Business Model

FAT Brands operates primarily as a franchisor, generating revenue through franchise fees and royalties. The company focuses on acquiring established brands with strong customer loyalty and growth potential. By leveraging its expertise in franchising, marketing, and operations, FAT Brands aims to enhance the performance and profitability of its brands.

Brands

FAT Brands' portfolio includes a diverse range of restaurant concepts, each with its unique identity and customer base. Some of the notable brands under FAT Brands include:

• Fatburger: A classic American hamburger chain known for its made-to-order burgers and casual dining atmosphere.
• Buffalo's Cafe: A casual dining restaurant specializing in chicken wings and American cuisine.
• Ponderosa and Bonanza Steakhouses: Steakhouses offering a variety of steak and buffet options.
• Johnny Rockets: An international restaurant chain known for its 1950s diner theme and hamburgers.
• Hurricane Grill & Wings: A restaurant chain offering a wide selection of chicken wings and tropical-inspired dishes.

Acquisitions

FAT Brands has grown significantly through strategic acquisitions. The company targets brands that complement its existing portfolio and offer opportunities for expansion. By acquiring established brands, FAT Brands can quickly scale its operations and increase its market presence.

Operations

FAT Brands supports its franchisees with comprehensive training, marketing, and operational support. The company emphasizes maintaining the unique identity and quality of each brand while leveraging synergies across its portfolio. This approach allows FAT Brands to optimize its resources and deliver consistent value to its franchisees and customers.

Related pages

• Franchising
• Restaurant chain
• Fast casual restaurant
• Casual dining restaurant