Cafe Rio
Cafe Rio
Cafe Rio Mexican Grill is a chain of fast-casual restaurants specializing in Mexican cuisine. Founded in 1997 in St. George, Utah, Cafe Rio has grown to become a popular dining destination across the United States. The restaurant is known for its fresh ingredients and made-from-scratch approach to cooking.
History
Cafe Rio was founded by Steve and Patricia Stanley in 1997. The first location opened in St. George, Utah, and quickly gained popularity for its unique take on traditional Mexican dishes. The restaurant's success led to expansion throughout Utah and eventually to other states.
In 2004, the Stanleys sold Cafe Rio to Bob Nilsen, who continued to expand the brand. Under new ownership, Cafe Rio opened locations in several states, including Arizona, California, Colorado, Idaho, Montana, Nevada, Virginia, Maryland, and Wyoming.
Menu
Cafe Rio's menu features a variety of Mexican-inspired dishes, including burritos, tacos, enchiladas, and salads. The restaurant is particularly famous for its sweet pork barbacoa, which is a customer favorite. All dishes are made fresh daily, with ingredients prepared in-house.
The restaurant offers a "Build Your Own" option, allowing customers to customize their meals with a choice of proteins, toppings, and sauces. Cafe Rio also provides vegetarian and gluten-free options to cater to diverse dietary needs.
Locations
As of 2023, Cafe Rio operates over 140 locations across the United States. The restaurant continues to expand, with new locations opening each year. Cafe Rio's presence is strongest in the western United States, but it is gradually making its way to the eastern regions.
Business Model
Cafe Rio operates on a fast-casual dining model, which combines the convenience of fast food with the quality and atmosphere of casual dining. Customers order at the counter and can watch as their meals are prepared fresh in front of them. This model has contributed to Cafe Rio's popularity and success.
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