Braum's

Braum's

File:Braum's logo.svg

Braum's Logo

Braum's is an American family-owned restaurant chain based in Tuttle, Oklahoma. The company is known for its ice cream, dairy products, and fast food offerings. Braum's operates a unique business model that integrates its own dairy farm, processing plant, and retail stores, ensuring high-quality products from farm to table.

History

Braum's was founded in 1968 by Bill Braum, who had previously been involved in the family dairy business. The first Braum's store opened in Oklahoma City, Oklahoma. The company quickly expanded throughout the state and into neighboring states, including Texas, Kansas, Arkansas, and Missouri.

The Braum family has maintained control of the company, ensuring that it remains privately owned and operated. This allows Braum's to maintain its commitment to quality and customer satisfaction.

Operations

Braum's operates a vertically integrated business model. The company owns and operates its own dairy farm, which is one of the largest in the United States. The farm is located in Tuttle, Oklahoma, and it supplies milk and other dairy products to all Braum's stores.

The company also operates its own processing plant, where milk is processed and ice cream is made. This allows Braum's to control the quality of its products from start to finish.

Products

Braum's is best known for its ice cream, which is made using fresh milk from its own dairy herd. The company offers a wide variety of ice cream flavors, as well as frozen yogurt and sherbet.

In addition to ice cream, Braum's sells a range of dairy products, including milk, butter, and cheese. The company also offers a selection of fast food items, such as hamburgers, chicken sandwiches, and salads.

Store Design

Braum's Storefront in Commerce, August 2015

Braum's stores are designed to be a combination of a restaurant and a grocery store. Each location features a grill area where customers can order food, as well as a market area where they can purchase dairy products and other grocery items.

The stores are typically located in suburban areas and are designed to be family-friendly, with a focus on providing a comfortable and welcoming environment for customers.

Expansion

Braum's has expanded steadily since its founding, with over 300 locations across five states. The company continues to focus on expanding within its existing market area, rather than pursuing aggressive national expansion.

Related Pages

• Ice cream
• Dairy farming
• Fast food restaurant

Gallery

Braum's Sign in Kansas

External Links

• [Official Braum's website](https://www.braums.com)