Aveeno

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Aveeno is a brand of skin care and hair care products owned by Johnson & Johnson. The brand is known for its use of natural ingredients, particularly colloidal oatmeal and soy. Aveeno products are designed to address various skin conditions, including eczema, psoriasis, and dry skin.

History

Aveeno was founded in 1945 by brothers Albert and Sidney Musher. The brand's name is derived from the scientific name for the common oat, Avena sativa. The Musher brothers were pioneers in the use of natural ingredients in skincare, and their early research focused on the benefits of colloidal oatmeal for the skin.

Product Line

Aveeno offers a wide range of products, including:

Moisturizers

Aveeno's moisturizers are formulated to hydrate and soothe the skin. They often contain ingredients like colloidal oatmeal, which is known for its anti-inflammatory and soothing properties.

Cleansers

Aveeno cleansers are designed to gently cleanse the skin without stripping it of its natural oils. They are suitable for various skin types, including sensitive skin.

Sunscreens

Aveeno sunscreens provide broad-spectrum protection against UVA and UVB rays. They are often formulated with natural ingredients and are suitable for sensitive skin.

Shampoos and Conditioners

Aveeno's hair care products are designed to nourish and protect the hair. They often contain ingredients like oat extract and are suitable for various hair types.

Baby Care Products

Aveeno offers a range of products specifically designed for babies' delicate skin. These products are formulated to be gentle and soothing, often containing natural ingredients like oat extract.

Ingredients

Aveeno is known for its use of natural ingredients, particularly colloidal oatmeal and soy. These ingredients are chosen for their beneficial properties for the skin.

  • Colloidal Oatmeal: Known for its anti-inflammatory and soothing properties, colloidal oatmeal is a key ingredient in many Aveeno products.
  • Soy: Soy is known for its ability to even out skin tone and improve skin texture.

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