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== Giri Choco ==
{{Short description|Japanese Valentine's Day tradition of giving chocolate}}


[[File:Giri-choco.jpg|Giri choco chocolates|thumb|right]]
'''Giri choco''' (義理チョコ) is a type of chocolate given by women to men on [[Valentine's Day]] in [[Japan]]. The term "giri" means "obligation" or "duty," and "choco" is short for "chocolate." This practice is distinct from "[[honmei choco]]," which is chocolate given to someone whom the giver has romantic feelings for.
'''Giri choco''' (義理チョコ) is a Japanese term that translates to "obligation chocolate." It refers to the practice of giving chocolates to male colleagues, bosses, and acquaintances on [[Valentine's Day]] as a gesture of appreciation and social obligation, rather than romantic interest. This custom is a significant part of Japanese Valentine's Day culture, which differs from Western traditions.


== Origins and Cultural Significance ==
==History==
The tradition of giri choco began in the 1950s when Japanese confectionery companies started promoting Valentine's Day as a day for women to express their feelings by giving chocolates to men. Over time, this evolved into a broader practice where women give chocolates not only to romantic partners but also to male coworkers and friends as a form of social courtesy.
The tradition of giving giri choco began in the late 1950s and early 1960s, when Japanese confectionery companies started promoting Valentine's Day as a day for women to express their feelings by giving chocolates to men. Over time, this evolved into a cultural norm where women give chocolates not only to romantic interests but also to male colleagues, bosses, and acquaintances as a gesture of appreciation and goodwill.


The concept of "giri" in Japanese culture is deeply rooted in the idea of social obligation and duty. It reflects the importance of maintaining harmonious relationships and showing appreciation for others in a formalized manner. Giri choco is distinct from "[[honmei choco]]" (本命チョコ), which is given to someone with whom the giver has romantic feelings.
==Cultural Significance==
 
[[File:Giri-choco.jpg|Giri choco chocolates|thumb|right]]
== Types of Giri Choco ==
Giri choco is an important part of Japanese Valentine's Day customs. It reflects the social obligation and reciprocity that are significant in Japanese culture. Women often feel compelled to give giri choco to maintain harmony and good relationships in the workplace and social circles. The chocolates are usually inexpensive and are given to multiple recipients.
Giri choco is typically inexpensive and mass-produced, as it is often given to multiple recipients. The chocolates are usually packaged in simple, non-romantic wrapping to distinguish them from honmei choco. Some common types of giri choco include:
 
* '''Pre-packaged chocolates''': These are often sold in bulk and are easy to distribute among colleagues.
* '''Branded chocolates''': Popular brands may offer special giri choco packages during the Valentine's season.


== Valentine's Day in Japan ==
==Types of Chocolate==
[[File:Valentine's_Day_Tirol-Choco.jpg|Valentine's Day Tirol-Choco|thumb|left]]
Giri choco is typically less expensive and less elaborate than honmei choco. It is often mass-produced and comes in simple packaging. In contrast, honmei choco is usually handmade or of higher quality, reflecting the giver's romantic interest.
In Japan, Valentine's Day is primarily a day for women to give chocolates to men. This is in contrast to Western traditions where both men and women exchange gifts. The day is marked by a flurry of chocolate sales, with stores offering a wide variety of options to cater to both giri choco and honmei choco needs.


== White Day ==
==White Day==
[[File:White_Day_001.jpg|White Day gifts|thumb|right]]
[[File:White_Day_001.jpg|White Day gifts|thumb|left]]
One month after Valentine's Day, on March 14th, Japan celebrates [[White Day]]. This is the day when men reciprocate the gesture by giving gifts, often sweets or chocolates, to the women who gave them chocolates on Valentine's Day. The gifts given on White Day are typically more elaborate and expensive, reflecting the social expectation of returning the favor with added value.
The concept of giri choco is closely linked to [[White Day]], which is celebrated on March 14th, exactly one month after Valentine's Day. On White Day, men who received giri choco are expected to reciprocate by giving gifts, often white chocolate or other sweets, to the women who gave them chocolates. This reciprocal gesture is known as "sanbai gaeshi," meaning "thrice the return," suggesting that the return gift should be three times the value of the original gift.


== Criticism and Changing Trends ==
==Modern Trends==
In recent years, the practice of giri choco has faced criticism for perpetuating gender roles and creating unnecessary social pressure. Some companies have even banned the practice to reduce the burden on female employees. Additionally, there is a growing trend towards "tomo choco" (友チョコ), where chocolates are exchanged among friends regardless of gender, and "jibun choco" (自分チョコ), where individuals buy chocolates for themselves.
In recent years, there has been a shift in attitudes towards giri choco. Some women feel burdened by the obligation to give chocolates to numerous male colleagues, leading to a decline in the practice. Additionally, some companies have started to discourage the giving of giri choco in the workplace to reduce pressure on employees.


== Related Pages ==
==Related pages==
* [[Valentine's Day]]
* [[Valentine's Day]]
* [[White Day]]
* [[White Day]]
* [[Honmei choco]]
* [[Honmei choco]]
* [[Japanese culture]]


[[Category:Japanese culture]]
[[Category:Japanese culture]]
[[Category:Valentine's Day]]
[[Category:Valentine's Day]]
[[Category:Chocolate]]

Latest revision as of 14:42, 8 March 2025

Japanese Valentine's Day tradition of giving chocolate


Giri choco (義理チョコ) is a type of chocolate given by women to men on Valentine's Day in Japan. The term "giri" means "obligation" or "duty," and "choco" is short for "chocolate." This practice is distinct from "honmei choco," which is chocolate given to someone whom the giver has romantic feelings for.

History[edit]

The tradition of giving giri choco began in the late 1950s and early 1960s, when Japanese confectionery companies started promoting Valentine's Day as a day for women to express their feelings by giving chocolates to men. Over time, this evolved into a cultural norm where women give chocolates not only to romantic interests but also to male colleagues, bosses, and acquaintances as a gesture of appreciation and goodwill.

Cultural Significance[edit]

Giri choco chocolates

Giri choco is an important part of Japanese Valentine's Day customs. It reflects the social obligation and reciprocity that are significant in Japanese culture. Women often feel compelled to give giri choco to maintain harmony and good relationships in the workplace and social circles. The chocolates are usually inexpensive and are given to multiple recipients.

Types of Chocolate[edit]

Giri choco is typically less expensive and less elaborate than honmei choco. It is often mass-produced and comes in simple packaging. In contrast, honmei choco is usually handmade or of higher quality, reflecting the giver's romantic interest.

White Day[edit]

White Day gifts

The concept of giri choco is closely linked to White Day, which is celebrated on March 14th, exactly one month after Valentine's Day. On White Day, men who received giri choco are expected to reciprocate by giving gifts, often white chocolate or other sweets, to the women who gave them chocolates. This reciprocal gesture is known as "sanbai gaeshi," meaning "thrice the return," suggesting that the return gift should be three times the value of the original gift.

Modern Trends[edit]

In recent years, there has been a shift in attitudes towards giri choco. Some women feel burdened by the obligation to give chocolates to numerous male colleagues, leading to a decline in the practice. Additionally, some companies have started to discourage the giving of giri choco in the workplace to reduce pressure on employees.

Related pages[edit]