Make Up For Ever: Difference between revisions

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[[image:Logo-makeup-for-ever-blanc.jpg|thumb|left]] '''Make Up For Ever''' is a French [[cosmetics]] brand founded in 1984 by [[Dany Sanz]]. The brand is known for its wide range of high-quality makeup products, including foundations, lipsticks, eyeshadows, and professional makeup tools. Make Up For Ever is a subsidiary of the [[LVMH]] (Moët Hennessy Louis Vuitton) group, a world leader in luxury products.
[[File:Make Up Forever Logo 2022 updated version.png|thumb]] {{Infobox company
| name = Make Up For Ever
| logo = Make Up For Ever logo.svg
| type = Subsidiary
| industry = [[Cosmetics]]
| founded = 1984
| founder = [[Dany Sanz]]
| headquarters = Paris, France
| parent = [[LVMH]]
}}


== History ==
'''Make Up For Ever''' is a professional [[cosmetics]] brand founded in 1984 by [[Dany Sanz]], a French artist and makeup expert. The brand is renowned for its high-quality products that cater to both professional makeup artists and everyday consumers. Make Up For Ever is a subsidiary of the luxury goods conglomerate [[LVMH]], which acquired the brand in 1999.
Make Up For Ever was established in [[Paris]], France, by Dany Sanz, a makeup artist and sculptor. Sanz initially created the brand to meet the needs of professional makeup artists who required high-performance products for stage and screen. The brand quickly gained popularity and expanded its product line to cater to everyday consumers as well.


In 1999, Make Up For Ever was acquired by the LVMH group, which helped the brand to grow its global presence. Today, Make Up For Ever products are available in over 60 countries and are sold in major retail stores, including [[Sephora]].
==History==
Make Up For Ever was established in Paris, France, by Dany Sanz, who initially created the brand to meet the needs of professional makeup artists. Sanz, a painter and sculptor, transitioned into makeup artistry and began developing products that were not available on the market at the time. Her innovative approach and dedication to quality quickly gained the attention of the professional makeup community.


== Products ==
In 1999, the brand was acquired by [[LVMH]], a move that expanded its reach and resources, allowing it to grow into a globally recognized name in the cosmetics industry.
Make Up For Ever offers a diverse range of makeup products designed for both professional and personal use. Some of the brand's most popular product lines include:


* '''Ultra HD Foundation''': A high-definition foundation that provides a natural, flawless finish. It is available in a wide range of shades to suit various skin tones.
==Product Range==
* '''Aqua XL Eye Pencil''': A long-lasting, waterproof eyeliner that comes in a variety of vibrant colors.
Make Up For Ever offers a wide range of products, including foundations, concealers, eyeshadows, lipsticks, and professional tools. The brand is particularly known for its high-performance formulas that are designed to withstand the demands of stage and screen, making them popular among makeup artists in the film and theater industries.
* '''Artist Rouge Lipstick''': A highly pigmented lipstick available in both matte and satin finishes.
* '''Step 1 Skin Equalizer''': A range of primers designed to address different skin concerns, such as redness, dullness, and uneven texture.


== Professional Tools ==
===Foundations===
In addition to makeup products, Make Up For Ever also offers a selection of professional makeup tools, including brushes, sponges, and palettes. These tools are designed to help makeup artists achieve precise and flawless application.
The brand's foundation line includes the popular "Ultra HD Foundation," which is designed to provide a flawless finish that is invisible on 4K camera and to the naked eye. This product is a favorite among professionals for its natural look and long-lasting wear.


== Education and Training ==
===Eyeshadows===
Make Up For Ever is committed to education and offers various training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides professional makeup courses and workshops in several locations around the world.
Make Up For Ever's eyeshadow range is known for its extensive color selection and high pigmentation. The "Artist Color Shadow" line offers a variety of finishes, including matte, satin, and metallic, allowing for versatile application.


== Awards and Recognition ==
===Lipsticks===
Make Up For Ever has received numerous awards and accolades for its innovative products and contributions to the beauty industry. The brand is highly regarded by professional makeup artists and beauty enthusiasts alike.
The "Rouge Artist" lipstick collection is celebrated for its rich color payoff and creamy texture. The brand offers a wide array of shades to suit different skin tones and preferences.


== See Also ==
==Professional Tools==
In addition to cosmetics, Make Up For Ever provides a selection of professional tools, such as brushes and applicators, designed to enhance the application and blending of their products.
 
==Education and Training==
Make Up For Ever is committed to education and offers training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides courses in various aspects of makeup artistry, from beauty to special effects.
 
==Also see==
* [[LVMH]]
* [[Cosmetics]]
* [[Cosmetics]]
* [[LVMH]]
* [[Dany Sanz]]
* [[Sephora]]
* [[Professional makeup]]
* [[Foundation (cosmetics)]]
* [[Lipstick]]
* [[Eyeshadow]]
* [[Makeup brush]]
 
== References ==
{{Reflist}}


== External Links ==
{{LVMH}}
{{Official website|https://www.makeupforever.com}}
{{Cosmetics}}


[[Category:Cosmetics brands]]
[[Category:Cosmetics brands]]
[[Category:French brands]]
[[Category:Companies established in 1984]]
[[Category:Companies established in 1984]]
[[Category:LVMH brands]]
[[Category:LVMH brands]]
 
[[Category:French brands]]
{{cosmetics-stub}}

Revision as of 00:49, 9 December 2024

File:Make Up Forever Logo 2022 updated version.png

Make Up For Ever







TypeSubsidiary
IndustryCosmetics



Make Up For Ever is a professional cosmetics brand founded in 1984 by Dany Sanz, a French artist and makeup expert. The brand is renowned for its high-quality products that cater to both professional makeup artists and everyday consumers. Make Up For Ever is a subsidiary of the luxury goods conglomerate LVMH, which acquired the brand in 1999.

History

Make Up For Ever was established in Paris, France, by Dany Sanz, who initially created the brand to meet the needs of professional makeup artists. Sanz, a painter and sculptor, transitioned into makeup artistry and began developing products that were not available on the market at the time. Her innovative approach and dedication to quality quickly gained the attention of the professional makeup community.

In 1999, the brand was acquired by LVMH, a move that expanded its reach and resources, allowing it to grow into a globally recognized name in the cosmetics industry.

Product Range

Make Up For Ever offers a wide range of products, including foundations, concealers, eyeshadows, lipsticks, and professional tools. The brand is particularly known for its high-performance formulas that are designed to withstand the demands of stage and screen, making them popular among makeup artists in the film and theater industries.

Foundations

The brand's foundation line includes the popular "Ultra HD Foundation," which is designed to provide a flawless finish that is invisible on 4K camera and to the naked eye. This product is a favorite among professionals for its natural look and long-lasting wear.

Eyeshadows

Make Up For Ever's eyeshadow range is known for its extensive color selection and high pigmentation. The "Artist Color Shadow" line offers a variety of finishes, including matte, satin, and metallic, allowing for versatile application.

Lipsticks

The "Rouge Artist" lipstick collection is celebrated for its rich color payoff and creamy texture. The brand offers a wide array of shades to suit different skin tones and preferences.

Professional Tools

In addition to cosmetics, Make Up For Ever provides a selection of professional tools, such as brushes and applicators, designed to enhance the application and blending of their products.

Education and Training

Make Up For Ever is committed to education and offers training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides courses in various aspects of makeup artistry, from beauty to special effects.

Also see