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'''Vimto''' is a British soft drink that was first manufactured as a health tonic in cordial form, then decades later as a carbonated drink. It contains the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices. The original recipe was invented in 1908 by (John) Noel Nichols.
{{Short description|A fruit-flavored soft drink originating from the United Kingdom}}
{{Use dmy dates|date=October 2023}}


== History ==
'''Vimto''' is a popular fruit-flavored soft drink that originated in the United Kingdom. It is known for its unique blend of [[grape]], [[blackcurrant]], and [[raspberry]] flavors, combined with a mix of [[herbs]] and [[spices]]. Vimto is available in both carbonated and still forms and is enjoyed by people of all ages.


[[John Noel Nichols]] was a wholesaler of herbs, spices and medicines. He saw the market for soft drinks grow and created a healthy, herbal tonic which he originally named "Vim Tonic". The name was later shortened to '''Vimto'''. The drink was initially produced as a cordial for mixing with hot water in the winter or cold water in the summer. The first Vimto factory was established in [[Manchester]], England.
==History==
Vimto was first created in 1908 by [[John Noel Nichols]] in [[Manchester]], England. Originally marketed as a health tonic, it was intended to provide a refreshing and invigorating drink. Over time, Vimto gained popularity as a soft drink and became a staple in British households.


== Ingredients ==
==Ingredients==
The primary ingredients of Vimto include:
* [[Grape juice]]
* [[Blackcurrant juice]]
* [[Raspberry juice]]
* A blend of [[herbs]] and [[spices]]
* [[Sugar]] or [[sweeteners]]
* [[Carbonated water]] (in the fizzy version)


The original recipe of Vimto includes the juice of grapes, raspberries and blackcurrants, flavoured with herbs and spices. The exact recipe is a closely guarded secret, only known by a few people within the company. The drink is available in cordial, carbonated and confectionery forms.
==Variants==
Vimto is available in several variants to cater to different preferences:
* '''Original Vimto''': The classic version with the original blend of fruits and spices.
* '''Vimto Fizzy''': A carbonated version of the original drink.
* '''Vimto No Added Sugar''': A low-calorie version with artificial sweeteners.
* '''Vimto Cordial''': A concentrated syrup that can be diluted with water.


== Popularity ==
==Cultural Significance==
Vimto has a significant cultural presence, particularly in the [[United Kingdom]] and the [[Middle East]]. In the UK, it is often associated with childhood and nostalgia. In the Middle East, Vimto is especially popular during the month of [[Ramadan]], where it is consumed to break the fast.


Vimto has gained popularity worldwide, especially in the [[Middle East]] during the [[Ramadan]] fasting period, where it is often served at [[Iftar]] (the meal that breaks the fast). It is also popular in various African countries.
==Marketing and Branding==
Vimto's branding has evolved over the years, with various advertising campaigns highlighting its refreshing taste and unique flavor. The brand is known for its vibrant purple color, which is a distinctive feature of its packaging.


== Variations ==
==Global Reach==
While Vimto originated in the UK, it has expanded its reach globally. It is now available in over 85 countries, with significant markets in the [[Middle East]], [[Africa]], and [[Asia]].


Over the years, Vimto has been produced in various forms. In addition to the original cordial, there is now a carbonated version, a 'still' version, a version with no added sugar, and a range of confectionery including lollipops and chewy sweets.
==Related pages==
* [[Soft drink]]
* [[Fruit juice]]
* [[Carbonated water]]
* [[Herbal drink]]


== See also ==
* [[List of soft drinks by country]]
* [[British cuisine]]
[[Category:British drinks]]
[[Category:Soft drinks]]
[[Category:Soft drinks]]
[[Category:Non-alcoholic drinks]]
[[Category:British brands]]
{{drink-stub}}
[[Category:Products introduced in 1908]]
{{food-stub}}
== Vimto ==
<gallery>
File:Vimto No Added Sugar 2.jpg|Vimto No Added Sugar
File:Vimto logo on grey.svg|Vimto Logo on Grey
File:At Manchester 2018 024.jpg|Vimto at Manchester 2018
File:Vimto - 26131200534.jpg|Vimto
File:Vimto can.jpg|Vimto Can
File:Vimto chewy sweets.jpg|Vimto Chewy Sweets
File:Vimto UAE.jpg|Vimto UAE
File:Vimto.jpg|Vimto
File:Vimto quotes vintage logo.jpg|Vimto Quotes Vintage Logo
File:Vimto vintage logo.png|Vimto Vintage Logo
File:Vimtologo.png|Vimto Logo
File:Vimto logo.svg|Vimto Logo
</gallery>

Latest revision as of 01:27, 20 February 2025

A fruit-flavored soft drink originating from the United Kingdom



Vimto is a popular fruit-flavored soft drink that originated in the United Kingdom. It is known for its unique blend of grape, blackcurrant, and raspberry flavors, combined with a mix of herbs and spices. Vimto is available in both carbonated and still forms and is enjoyed by people of all ages.

History[edit]

Vimto was first created in 1908 by John Noel Nichols in Manchester, England. Originally marketed as a health tonic, it was intended to provide a refreshing and invigorating drink. Over time, Vimto gained popularity as a soft drink and became a staple in British households.

Ingredients[edit]

The primary ingredients of Vimto include:

Variants[edit]

Vimto is available in several variants to cater to different preferences:

  • Original Vimto: The classic version with the original blend of fruits and spices.
  • Vimto Fizzy: A carbonated version of the original drink.
  • Vimto No Added Sugar: A low-calorie version with artificial sweeteners.
  • Vimto Cordial: A concentrated syrup that can be diluted with water.

Cultural Significance[edit]

Vimto has a significant cultural presence, particularly in the United Kingdom and the Middle East. In the UK, it is often associated with childhood and nostalgia. In the Middle East, Vimto is especially popular during the month of Ramadan, where it is consumed to break the fast.

Marketing and Branding[edit]

Vimto's branding has evolved over the years, with various advertising campaigns highlighting its refreshing taste and unique flavor. The brand is known for its vibrant purple color, which is a distinctive feature of its packaging.

Global Reach[edit]

While Vimto originated in the UK, it has expanded its reach globally. It is now available in over 85 countries, with significant markets in the Middle East, Africa, and Asia.

Related pages[edit]

Vimto[edit]