Ziferblat
Ziferblat
Ziferblat is a unique concept of a pay-per-minute café where guests are charged for the time they spend rather than the items they consume. Originating in Russia, Ziferblat has expanded internationally, offering a communal space that combines elements of a café, co-working space, and community center.
Concept
The name "Ziferblat" is derived from the Russian word "циферблат" (tsiferblat), meaning "clock face." This reflects the café's central concept of charging patrons based on the time they spend in the space. Upon entering, guests receive a clock or a timer, which tracks their time in the café. The cost is calculated per minute, and guests are free to enjoy unlimited coffee, tea, snacks, and use of the facilities.
History
Ziferblat was founded by Ivan Mitin in 2011 in Moscow, Russia. The idea was to create a "treehouse for adults," a place where people could feel at home, meet others, and engage in creative activities. The first Ziferblat was a small apartment that quickly gained popularity, leading to the opening of additional locations.
International Expansion
Following its success in Russia, Ziferblat expanded to other countries, including the United Kingdom, Slovenia, and Ukraine. Each location maintains the core concept of a time-based café while adapting to local cultures and communities. The international branches have become popular spots for freelancers, students, and anyone seeking a relaxed and creative environment.
Features
Ziferblat locations are designed to feel like a home away from home. They typically feature comfortable seating, communal tables, and a variety of board games, books, and musical instruments. Guests are encouraged to participate in community events, workshops, and performances, fostering a sense of community and collaboration.
Food and Drink
While Ziferblat does not operate as a traditional café, it offers a selection of complimentary snacks and beverages. Guests can help themselves to coffee, tea, and light snacks, which are included in the cost of their stay. Some locations also allow guests to bring their own food or contribute to communal meals.
Community and Events
Ziferblat hosts a variety of events, including art exhibitions, poetry readings, and live music performances. These events are often organized by the community, for the community, and are open to all guests. The space is also available for private events and meetings, making it a versatile venue for different occasions.
Philosophy
The philosophy behind Ziferblat is to create a space where people can connect, collaborate, and create without the pressure of traditional commercial transactions. By removing the focus on consumption, Ziferblat encourages guests to engage with each other and the space in meaningful ways.
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