Violet Crumble

Australian chocolate bar

Violet Crumble brand logo

Violet Crumble is a popular chocolate bar originating from Australia, known for its distinctive honeycomb toffee center coated in a layer of chocolate. It is a beloved treat that has been enjoyed by generations of Australians and has a unique texture and flavor profile that sets it apart from other chocolate bars.

History

The Violet Crumble was first created in 1913 by Abel Hoadley, a Melbourne-based confectioner. Hoadley was inspired to create a chocolate bar with a honeycomb center, which was a novel idea at the time. The name "Violet Crumble" was derived from the purple packaging and the "crumble" texture of the honeycomb center.

The chocolate bar quickly gained popularity and became a staple in Australian confectionery. Over the years, the ownership of the brand has changed hands several times. Originally produced by Hoadley's Chocolates, it was later acquired by Nestlé in 1983. In 2018, the brand was sold to Robern Menz, an Australian confectionery company, which continues to produce the bar today.

Production

Violet Crumble split to show honeycomb center

The production of Violet Crumble involves creating a honeycomb toffee center, which is made by heating sugar, glucose syrup, and a raising agent to create a light, airy texture. This honeycomb is then cooled and cut into bars before being coated in a layer of milk chocolate.

The process requires precision to ensure the honeycomb maintains its signature crispness and does not become chewy. The chocolate coating adds a smooth, sweet contrast to the crunchy center, making it a unique and satisfying treat.

Popularity and Cultural Impact

Violet Crumble has maintained its popularity in Australia and has a dedicated fan base. It is often compared to the Crunchie bar, another honeycomb chocolate bar, but is distinguished by its denser honeycomb and thicker chocolate coating.

The bar is not only a favorite snack but also a cultural icon, often referenced in Australian media and pop culture. Its distinctive purple packaging and catchy slogan "It's the way it shatters that matters" have become well-known among Australians.

Variants

Over the years, several variants of the Violet Crumble have been introduced, including bite-sized pieces and different chocolate coatings. These variations have allowed fans to enjoy the classic taste in new and exciting ways.

Related pages

• Honeycomb toffee
• Nestlé
• Robern Menz
• Crunchie

Violet Crumble bar