Crunchie

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Crunchie

File:Cadbury-Crunchie-Wrapper-Small.jpg
A small wrapper of Cadbury Crunchie

Crunchie is a popular chocolate bar manufactured by Cadbury, a subsidiary of Mondelez International. It is known for its distinctive honeycomb toffee center, which is coated in a layer of milk chocolate. The bar is a staple in the confectionery market, particularly in the United Kingdom, where it was first introduced.

History

The Crunchie bar was first launched in 1929 by J. S. Fry & Sons, a company that later merged with Cadbury. The bar quickly gained popularity due to its unique texture and flavor, which set it apart from other chocolate bars available at the time. The honeycomb center, also known as "sponge toffee" or "cinder toffee," is created through a process that involves heating sugar and glucose syrup to a high temperature and then adding bicarbonate of soda, which causes the mixture to froth and expand.

Production Process

The production of Crunchie bars involves several key steps:

1. Honeycomb Toffee Creation: The honeycomb center is made by heating sugar and glucose syrup until it reaches a high temperature. Bicarbonate of soda is then added, causing the mixture to foam and expand, creating the characteristic airy texture.

2. Cooling and Cutting: Once the honeycomb toffee has set, it is cooled and cut into bar-sized pieces.

3. Chocolate Coating: The toffee pieces are then enrobed in a layer of Cadbury's milk chocolate, which provides a smooth and creamy contrast to the crunchy center.

4. Packaging: The finished bars are wrapped in the iconic gold and purple packaging, which helps to preserve freshness and appeal to consumers.

Variations

Over the years, several variations of the Crunchie bar have been introduced, including:

- Crunchie Rocks: Clusters of honeycomb pieces mixed with chocolate. - Crunchie Blast: A version with popping candy added to the honeycomb. - Mini Crunchie: Smaller, bite-sized versions of the original bar.

Cultural Impact

A split Crunchie bar showing the honeycomb center

Crunchie has become a cultural icon in the UK, often associated with the phrase "Thank Crunchie it's Friday," which was used in advertising campaigns to suggest that the bar is a perfect treat to end the workweek. The bar's unique texture and flavor have made it a favorite among chocolate lovers and a staple in British confectionery.

Related Products

Cadbury has expanded the Crunchie brand to include various related products, such as ice creams and desserts that incorporate the signature honeycomb flavor and texture.

Related Pages

A whole Crunchie bar

See Also

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Contributors: Prab R. Tumpati, MD