Tayto (Republic of Ireland)

Irish crisps and snack food manufacturer

Tayto is a prominent snack food manufacturer in the Republic of Ireland, best known for its potato crisps and snack foods. The company was founded in 1954 by Joe Murphy and has since become an iconic brand in Irish culture. Tayto is particularly famous for its cheese and onion flavored crisps, which were the first of their kind in the world.

History

Tayto was established in 1954 by Joe Murphy in Dublin, Ireland. The company revolutionized the snack industry by developing the world's first flavored crisps, starting with cheese and onion. This innovation quickly gained popularity, leading to the widespread adoption of flavored crisps globally.

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Mr. Tayto, the brand mascot

The brand's mascot, Mr. Tayto, is a beloved figure in Irish culture, often depicted as a jovial potato character. Mr. Tayto has become synonymous with the brand and is featured prominently in marketing and packaging.

Products

Tayto offers a wide range of products, with its flagship being the cheese and onion crisps. Other popular flavors include salt and vinegar, smoky bacon, and prawn cocktail. The company also produces a variety of other snack foods, such as popcorn and corn snacks.

Tayto cheese and onion crisps

Manufacturing

The Tayto factory is located in Ashbourne, County Meath, where the crisps are produced. The manufacturing process involves selecting high-quality potatoes, slicing them thinly, and frying them to a crisp texture. The crisps are then seasoned with various flavors, with cheese and onion being the most popular.

Cultural Impact

Tayto crisps have become a staple in Irish households and are often associated with Irish identity. The brand has been featured in various cultural references, including literature and television. Tayto Park, an amusement park in County Meath, is named after the brand and features attractions themed around Mr. Tayto.

Related pages

• Potato chip
• Snack food
• List of Irish companies