Tarte Cosmetics
Tarte Cosmetics is an American cosmetics company founded by Maureen Kelly in 1999. The company is headquartered in New York City and is a subsidiary of the Japanese cosmetics company KOSÉ Corporation. Tarte is known for its emphasis on products that are eco-friendly and cruelty-free.
History
Tarte was founded in 1999 by Maureen Kelly, who started the company out of her one-bedroom apartment in New York City. The company quickly gained popularity due to its use of natural ingredients and a commitment to cruelty-free products. In 2014, Tarte was acquired by KOSÉ Corporation, a Japanese cosmetics company.
Products
Tarte Cosmetics offers a range of products including foundation, concealer, primer, blush, eyeshadow, and mascara. They are particularly known for their "Shape Tape Contour Concealer," a product that has gained a cult following for its full coverage and long-lasting formula. Tarte also offers skincare products such as cleansers, moisturizers, and treatment items.
Philosophy
Tarte is committed to offering cruelty-free and eco-friendly cosmetics. They are certified by PETA as a cruelty-free brand. Their products are formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten, making them suitable for those with sensitive skin or those who prefer natural ingredients.
Market and Distribution
Tarte products are available globally through their website and in stores such as Sephora and Ulta Beauty. The brand has also expanded its market presence through collaborations with influencers and limited-edition collections.
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