Super Size Me
Super Size Me
Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. The film follows a 30-day period during which Spurlock ate only McDonald's food. The film documents the drastic effect on Spurlock's physical and psychological health and explores the fast food industry's influence on the public.
Concept and Experiment
The concept of Super Size Me was inspired by the increasing prevalence of obesity in the United States and the corresponding rise in fast food consumption. Spurlock decided to conduct an experiment to see the effects of eating only McDonald's food for 30 days. During this period, he consumed every item on the McDonald's menu at least once and always accepted the "super size" option when offered.
Health Effects
Throughout the experiment, Spurlock experienced a significant deterioration in his health. He gained 24.5 pounds (11.1 kg), a 13% body mass increase, and experienced mood swings, sexual dysfunction, and fat accumulation in his liver. His cholesterol level increased, and he experienced heart palpitations. These changes were monitored by a team of doctors, who advised him to stop the experiment due to the health risks.
Impact and Reception
Super Size Me was a critical and commercial success, grossing over $20 million worldwide. It was nominated for an Academy Award for Best Documentary Feature. The film sparked widespread discussion about the fast food industry and its role in the obesity epidemic.
McDonald's Response
In response to the film, McDonald's discontinued the "super size" option and introduced healthier menu items, such as salads and fruit. The company claimed that these changes were not a direct result of the film, but many observers noted the timing of the changes.
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